Importance of Ethical Search Engine Optimization for Businesses in the Networked World
In the current networked world people in need of information about anything refer to the WWW as one of their primary sources. This has presented the businesses with the opportunity to reach out to their potential customers through the Internet. Search engines play a vital role in building a positive image of the business and reaching out to customers. Websites are being formed by the businesses to promote their business, generate more exposure and more revenue from the internet. With Ethical Search Engine Optimization a business can generate more revenue with minimum efforts. It is important that the promotion of the website should be done following the principle of Ethical Search Engine Optimization (SEO) so that the promotional activities of the website are sustainable and long lasting.
SEO techniques and SEO practitioners are two distinct entities. The distinction is important as the practitioners of Ethical Search Engine Optimization may behave in a manner consistent with their principles but that may not be enough as their practices may still be deemed unethical. To perform SEO a variety of tactics and strategies are available. It is important to understand what practice is Ethical Search Engine Optimization and what is not.
For a technique to be regarded as ethical it must have certain characteristics. The characteristics of Ethical Search Engine Optimization are that:
- They result in good and does not inflict harm
- All stakeholders should be treated fairly and their rights and dignity should be respected.
- They promote common good.
- They help the community and society participate more fully in the sharing of goods and services.
- The virtues or characteristics that we value as individuals, professionals and members of society are deepened or developed.
If the characteristics mentioned above are followed by SEO practitioners and they use Ethical Search Engine Optimization techniques then the search engines may lead to an improvement in the quality of the WWW. The WWW will lose a lot if the search engines are plagued by unethical practices. It is up to the stakeholders of search marketing to follow Ethical Search Engine Optimization techniques.
The stakeholders are:
- Web Searchers
- Web Search Engines
- The site owners, employees of the site owners and their agents.
- The Web as a whole
If search engine marketing fails to provide the search results matching the searcher’s query because of any act perpetrated deliberately by any of the stakeholders, then the use of such deliberate tactics are not Ethical Search Engine Optimization. The ability of a search engine to throw up results that best match the query of a searcher will enhance the image of that search engine. This enhanced image earned due to Ethical Search Engine Optimization attracts more market searchers and makes the existing searcher to come back repeatedly.
Unethical activities such as duplicate content, cloaking, hidden text or fake links are harmful for the ranking of your websites at search engines. It is better to follow SEO practices that are ethical so that the web as a whole adds value.
For more information on Professional and Ethical Search Engine Optimization services – please visit the site and contact us –http://www.seo-sem-professionals.com/
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