Chanel Handbag, New Fashion 2011

First, a lot of money in exchange for luxury goods can be stored like currency as an effective means of wealth; a lot of precious metals, rare material for thousands of years are not degenerate. For example, the rare treasures of gold in the preservation have the same functions as a store.

Secondly, as an expensive luxury goods, by iced in the value of its own wheatgrass is often relatively high, so it can highlight their distinctive identity of the owner and social status, become a reflection and symbol of glory. Senior comparisons between people are also to some extent derived from the luxury goods.

Finally, we have for the pursuit of perfection is one of the important reasons demand for luxury goods.

We have to admit, the luxury of the value of the goods themselves, it is impossible to achieve value for money position. But at the same luxury to the individual itself, can be very intuitive reflect the owner’s taste, personality, lifestyle or status, etc., and for these, but can not be measured by economic value.

The name of this professional setting can be seen in the European history of centuries of clothing, they also emphasize that “culture” of the word. What is culture? The generalized practice of human society in the creation of the material and spiritual wealth, the sum of; narrow is the social ideology of natural science and technology and human spirit products such as forms of social consciousness. As a historical phenomenon, and its historical inheritance; as a social ideology, it reflects a certain level of social and political economy. It seems that, in theory clothing, luxury goods are not classified as economic consumption, but more biased in favor of a kind of cultural consumption.

It can be seen luxury inherent meaning: First, the main consumer of luxury goods can only be a society rich in a very small number of specific groups; Second, consumption of luxury goods can only be a precious object, rarity of goods or services; three Is the value of the products constitute a major luxury goods in kind by the value (or can be called the original value) and the spirit of the added value (or can be called extended value) form, and consumption of the main spirit of the consumer to get the added value is much higher than the luxury Real value of the item itself.

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