iPad is to replace laptop and cell phone, or caught in the middle middle – 940nm
And all Apple products, the market is very impact, are likely to hit. Although I often wonder which is the operation of public relations firm, is a market show, but in the end there are still many very successful products. In market operations, the ability of the Americans, momentum and vision really is not that we can and, the use of all resources to attract the eye, this can not but make people listen, not to mention Apple in product innovation, has been very acclaimed local, revolutionary thinking and creativity has always been the essence of the office most of this business.
iPad still won the world's attention, the momentum in the U.S. market is still very good.
But in the Chinese market iPad would have a better performance to my current research on this product may not be too many opportunities.
First of all, product positioning, whether or intelligence of the netbook, which is intermediate between a laptop and mobile phone products, on the one hand it seems to have two advantages, and relatively easy to carry. In fact, from another perspective, it does not have a powerful laptop, no cell phone convenience, is a 2 does not set a good product. In such circumstances, the economy could be decided this product is not capable of acceptance is an important reason, a good economy people already have laptops and cell phones, buy a range of products and play the meantime, also very interesting. Therefore, the pricing of 500 U.S. dollars for the American level of consumption is not what is a good product, there are many Americans to pursuit.
But for the price of the Chinese people but is fatal, 500 U.S. dollars for the vast majority of Chinese people, it is not a small figure, many people do not have a cell phone and laptop, in addition to a handful of people, who have show their fashion, that does not care much, from the practical point of view of the vast majority of people will be discouraged.
Second, a group of users for the price-sensitive, some will see as an important factor in usability. If can not afford, so determined to buy, it must be practical. The current data and experience from the perspective, iPad not very useful product, carry convenient, but you really want to use the PC the same as the Internet, obviously can not do, and some mobile phone features are not a good application, which greatly extent, limited the demand for Chinese users. We all know that, for most of China's iphone users to download the software really is not much, but the iphone has one of the most rigid of use, that is, the use of phone users are not affected, and in addition to meeting the basic needs of call in addition, they may satisfy some of the vanity, there are users like not difficult to understand, but the apparent lack of the most rigid ipad function.
Third, and most important application is a breakthrough in the most difficult problems. Buy ipad of the most important application is not playing the game is not online, it is clearly not as easy to use PSP is not as powerful notebook, the most important business reading, however, such as the ibook business, largely Chinese, and it is for Copyright protection is doing better, it plainly, is to install an eBook is not an easy task, but want to install without copyright books, and more troublesome, these decisions, and really want to buy a ipad, the basic fact There is no way to read e-books. The vast majority of Chinese users of e-books should be: the Chinese version, consistent with their needs, free of charge. These are not ipad strengths. This means that for most Chinese users must buy it is a decoration.
If you do not have a good command of foreign languages, requiring constant watch of foreign books, also the general economic level, may ipad only function is to fashion, make, and you do not feel the same as others. In addition, it may be better to buy a domestic e-book, or temporarily or laptop.
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