HTC net profit of 160 million U.S. dollars the first quarter, up 3%
According to foreign media reports, HTC yesterday announced the first quarter of fiscal year 2010 earnings. Filing shows an increasing demand as consumers, HTC first quarter net profit of 158.7 million U.S. dollars, up 3.1%.
As of March 31 in the 2010 first quarter, on revenue of 37.7 billion NT HTC (about 1.191 billion U.S. dollars), compared with last year's 31.59 billion Taiwan dollars (about 998 million U.S. dollars), up 19% The results exceeded their expectations, HTC, HTC had previously expected the company's first quarter revenue of 32 billion to 34 billion yuan NT. HTC net profit of 5.03 billion Taiwan dollars (about 158.7 million U.S. dollars), compared with a year earlier to 48.8 billion new Taiwan dollars (about 154.2 million U.S. dollars) increased 3.1%.
HTC refused to comment on the performance results. However, according to Macquarie Capital Securities (Macquarie Capital Securities) analyst Lv Jialin said HTC revenue than expected mainly due to strong sales growth, particularly from North America sales.
The analyst also pointed out that HTC is to increase brand awareness and strategies for marketing expenditures is beginning to bear fruit appears. HTC fourth quarter of 2009 in North America and Europe for the marketing activities, operating expenditures amounted to 7.05 billion Taiwan dollars, compared with growth of 33% over the same period in 2008. He also predicted by North America and Europe driven by strong sales growth, HTC's revenue over the next few quarters will increase.
HTC exported to the U.S. market last year, from 5.5 to 6 million smart phones. HTC CEO Peter Chou is expected that this data will continue to grow this year, but did not disclose specific figures. HTC partners in the United States, including Verizon Wireless, Vodafone Group and Deutsche Telekom subsidiary and so the United States. And HTC Google also produced its first mobile phone Nexus One, which both makes HTC raise awareness in North America .
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