Improve Your Email Marketing with These 3 Strategies
Email marketing is the main focus of many internet marketers. It was immediately apparent that all they needed to do was get a list of addresses and then they could make money through that list for many years. Read the following email marketing tips that will boost your income more than ever.
Shocking as it may be, there are some email marketers who, unwisely, do not provide any links or means for unsubscribing or opting out from their list.
They think that including an un-subscription link will bring down the subscribers number. It’s common sense and knowledge that if an email marketer only sends great content that helps people with their problems, then most people will want to stay and not leave. And according to the growing rules and regulations in the email marketing world, it’s really important to give your subscriber a link to unsubscribe. Furthermore, if anyone should want to unsubscribe from your list, then your link needs to take them to a page that will allow them to permanently unsubscribe from your list. One approach that some marketers use is the double opt-in because they think only those who are serious will subscribe.
Using a free bonus to hook your subscribers is a great idea. Even though the word free has been excessively used online, it still works when it comes to growing your email list. So if you’re looking out to add new subscribers to your list, then use a valuable bonus such as an ebook or a report, and give it away for free when they sign up for your list. It is also recommended to use double optin because people have to use a valid email address before they can access your free offer. While it’s normal for a very small percentage to slip through and not optin after signing up, the double optin is pretty much the industry standard for email marketing. Sometimes legitimate marketers are accused of spam by someone on their list, and the double optin will protect you if that ever happens. It’s important to build a relationship with your subscribers, so don’t just stop after you send the bonus. Keep sending them emails on a regular basis to build and strengthen the relationship.
You will also greatly benefit from using an autoresponder email management service. This is almost a necessity because you’ll spend a huge amount of time trying to do this by hand. It’s easy, and you’ll save incredible amounts of time.
What many marketers do is send a “thank you” email, after they opt in, and then just a quick note of what to expect. Online marketers use autoresponders to send out regular emails to their list, share tips, e-courses, etc. If you learn all you can about email marketing, then it’s possible to do well with it.
Building a profitable email does not have to be brain surgery, and anyone can do this well. And always remember that email marketing and relationship marketing are exactly the same thing. Use the above tips to enhance your email marketing campaigns and get a better response.
Jaime Petersan is a freelance contributor for Petsdoo.com. For more articles by Jaime, please visit these links: fish and 2 sided horse shelter
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