Some enterprises are embarrassed bringing home appliances industry in the potent
Side, the riding "
Bringing home appliances
"Policy of the wind, part of the business performance of over 100% growth, or raise brand awareness in the rural market quickly come to the fore; the other side, it is part of the business through zero
Sell
Embarrassment, or bear the old market was robbed of trouble … … appliance industry, policies to boost the rural areas in the home appliances under the significant growth, it is also brewing changing situation.
Information management system from home appliances to the countryside to statistics, January-October 2009, the country has sold 27.82 million units bringing home appliances products, sales reached 50.8 billion yuan. In 348 successful companies, sales of the top 20 companies achieved sales of 41.1 billion yuan, accounting for 81% of total sales.
"Bringing home appliances is expected to promote the industry more concentrated." Xu Dongsheng of China Household Electrical Appliances Association Deputy Secretary-General said in an interview, the big brands in the technology level, sales channels, after-sales
Service
Comparative advantages such as, home appliances to the countryside to promote the past, companies focused on large urban markets increased emphasis on the rural market strength.
Famous home appliance giant, Huang Wei, vice president of TCL Group, said, rural market has become an important growth point for the group performance. Since the appliances to the countryside, the group set up a special "home appliances to the countryside leading group" to coordinate the successful coordination of Group companies work home appliances to the countryside. Data, 1 September, TCL "appliances to the countryside"
TV
Total sales up 112%
Refrigerator
Up 35%
Washing machine
An increase of 26%.
Undoubtedly focus on the part of the original rural markets put pressure on small and medium brands. Insiders pointed out that the home appliance industry in the first-tier cities market the brand concentration is quite high, home appliances to further promote the countryside, to some extent exacerbated by the rural market brand integration speed, in
Small appliances
Enterprises are facing survival of compression.
Information Management System home appliances to the countryside to data released at the same time, as at the end of 10, 348 successful companies, 67 companies sold less than 100 units, 27 million less than the amount of sales companies, 14 companies sold Zero, of which the vast majority of SMEs are less well-known.
Ministry of Finance, the Ministry of Commerce recently issued the "home appliances to the countryside assessment and management of successful enterprise approach" explicitly, since January 1, 2010 come into effect "elimination mechanism": the production company won the bid for all winning products from the date of 3 does not produce or months within 6 months of no sales, qualified bid will be canceled.
From the people's livelihood securities analysis, implementation of "sink or swim," This poor performance of some enterprises may be eliminated, perhaps the major brands will further increase the advantages of home appliances in the countryside.
Department of Industry and Information Technology
Electronic
Secretary Xiao Hua in China's industrial and information technology experience in the field of home appliances to the countryside exchange clearance interview that the increased concentration of household appliances brand, not a bad thing, which is beneficial to the healthy development of the industry as a whole.
Should be noted that "there are still some SMEs through national policy, to meet market demand in the forefront, has started budding." Xu Dongsheng said.
In the past focused on export and OEM production of Anhui 6 An Suoyi electrical products in home appliances to the countryside bidding, winning 15 models. Currently, Aksoy electrical appliances to the countryside in the statistical information management system ranked 21 in sales, as of the end of October, the companies own brand sales increased by 120%, from a less well-known brand into a little more concerned about the industry brand.
That the responsible persons in the country's industrial and information technology experience in the field of home appliances to the countryside, said the exchange was, Aksoy appliances stand out, mainly due to corporate product development to meet market demand, nationwide sales network and rural markets timely and thoughtful service. Aksoy Electric currently has more than 2,000 agents, more than 22,000 sales outlets and more than 2,400 service outlets, covers all villages and towns.
Can be expected that, "the brand in the rural market concentration increased, some enterprises face out of the market at the same time, there will be some firms may gradually grow, and from rural markets to urban markets." Xu Dongsheng said.
I am China Quality Dress writer, reports some information about double needle sewing machine , flat bed sewing machine.
Processing your request, Please wait....
