Apple's next move to enter the TV market Hotline :010
According to foreign media reports, PiperJeffray analyst ????? (GeneMunster) on Tuesday in a report that Apple's next step should be to enter the TV market.
Munster said that with the TV in the next 2-4 years to become fully connected devices, Apple will take a favorable position in this field. He estimated that, consumers now TV, Blu-ray player, cable TV service / set-top boxes, gaming systems and audio equipment spending more than two thousand U.S. dollars, and Apple could develop a set of these functions in one, Chengben 2000 U.S. dollars of products .
Currently the cheapest Apple 27-inch iMac is priced at 1,700 U.S. dollars, so Apple is entirely possible launch in the next two years price 2000 U.S. dollars of 40-inch Apple TV. Apple TV product with the iMac without the need to have the same powerful performance.
Munster believes that Apple TV will not become obstacles to higher prices, Apple has in the past to high sales of electronic products. In 2005 the outside world generally believe that Apple can not sell for USD 600 smart phone, but the iPhone (mobile Internet) is currently very popular. Perhaps the biggest problem Apple TV is the lack of live broadcasts. In addition, large television and movie studios currently not willing to cooperate with Apple.
Munster out of Apple TV to be introduced for other reasons, including:
– Apple's good at creating software. Relative LG, TV manufacturers, Apple better at developing an integrated operating system, browser, and iTunes of the TV.
– Google has begun into the television market, so Apple will not mind lagging behind.
– TV can be integrated gaming feature, the game business has been through the Apple iPhone and iPad become an important part of business.
– The Apple TV with iPhone, iPod and iPad with the use, to provide users with a portable TV solution.
– As a big company, Apple looking to bring new business revenues is not easy to enter the TV market is one of the options.
Apple Chief Operating Officer Dimukuke (TimCook) recently talked about Apple TV, said: "We believe that this is our future opportunities. Of course, for now, Apple TV used to model the market is still very difficult. We not interested in entering the television market. "
Insiders believe that Apple's assertion that Apple will either give up the television market, or will enter the market within a year, and announced the availability of the best TV ever.
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