Nike adjust forms of advertising
Knight confidence that 1996 will be the best Retro Jordan Shoes profit sector, sales will reach $ 500 million. The spring of 1994, Nike adjusted forms of advertising retired basketball star Michael Jordan, Chicago White Sox of the uniforms worn in the adult league baseball in the spring back on, Nike took the opportunity to show it has brought a tourism product, which makes the pure baseball fans are very angry.
Meanwhile, Cheap Air Jordan 2 has also changed the sales approach. Have sales of outdoor products sector in focus of the new generation of yuppies and unknown customers, but Nike’s ability to recognize and television advertising through the athletes so that they are interested for Nike Air Jordan 2, which have aroused doubts. To attract them, while, in order to fight back the public’s cynicism of Nike, Nike launched the biggest ever campaign.
This avoids too much inventory, but also by ensuring from its factory in Asia to obtain a more satisfactory ex-factory price. Retailers hate this system, because the moment they appear on the market estimate of error, they will be trapped by these shoes. Clark mentioned that Nike Air Jordan makes more smooth communication channels to speed up decision-making and do not nearly enough.
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