Ensure That A Good Landing Site Page Matches Your Add
Landing Page and traffic source must match!
For example, if you advertise with Google AdWords , or any other way, it is important that the landing page matches the ad.
If this is not the case you know one thing: you throw the advertising budget into a bottomless pit!
There are two things that definitely need to match, and we will discuss briefly below.
A: Landing Page should match the product that is advertised
First, it is extremely important to the visitors also immediately sent to the appropriate page. Just a simple example: Someone who searches for “blue bike”, and click on your ad must also be forwarded directly to the page where the blue bikes are offered.
Very logical and very basic, but you””ll be surprised how many advertisers that do not do it. And that””s really a missed opportunity. If you do not then obliged to you first, the visitor to go on a search for the product that they originally to his (conversion killer) and secondly gives you the quality score when you advertise with Google AdWords also further undermine (which It results in higher costs per click).
B: Tone of voice to match!
Another very important condition that is often overlooked, is the ad text to match the text on the landing page .
Again to a simple example: Suppose that in your ad says you “cheap blue bikes” sells. But on your landing page you write: “Our bikes cost a little more blue, but they are of exceptional quality.”
You understand that the text is definitely not consistent with the expectation of the visitor. He thought cheap bikes, but actually gets the opposite. And although the ad might yield many clicks from the word “cheap”, it will eventually sell much produce!
Conclusion
As you might have figured you more ads and landing pages must develop multiple, perhaps more than you really had hoped.
In the case of point A so you different ads for each product or service to get people to write directly on the right page to land.
And in the case of point B you might even look different landing pages to write to everyone in your audience the right information to dish. For example, a small business you speak differently and expect different information than a manager of a multinational.
Hence a clear definition of your target audience, each with its own type of queries is extremely important!
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