Nike appropriate to expand the mid-priced products
Nike Shox Cheap is currently the practice of the countryside and the city is no different. Li Qiang said the next year or two low-level market, Adidas is part of the experimental stage, these markets is not known to what extent the price of acceptance.But low-level dealers in the market when the habit of ordering people to choose the product price. For Nike to launch low-priced products, said Nike has yet to grasp this information.
Nike and Adidas come to be appropriate to expand the proportion of mid-priced products rather than to seize the low-end market price, otherwise it will hurt its high-end brand image. Olympic Sports Goods Co., Ltd. CEO Zhi-Hua Xu also believes that the Nike Shox R5 launched a series of low-priced products is unlikely, because the price positioning is very important, but may introduce individual style. He said that Cheap Nike Shox R5 has lowered prices in 2009, but has no effect on the sale of Olympic.
The dealers who serve the Anta told reporters that domestic brand Anta, Li Ning, the same functions, fabric, product price is about 65% of foreign brands. Nike, Adidas and so long as the good control of the sales area, note the tone of the brand and ensure the basic quality, the elongated product line by introducing different price points, the brand was limited. Interestingly enough, cheap shoes, Nike Shox will launch a message directly caused the stock market turmoil.
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