Nike released annual report
According to Adidas and Nike Air Jordan annual report released earlier this year, data show that both the madness at the Beijing Olympics marketing, really help them achieve strong growth, however, both Adidas or Nike, are high assessment of the Olympics on China’s consumer pulling power, resulting in a lot of inventory. Sponsorship of this complex and competitive, the audience at the Beijing Olympics saw a rather dramatic scene.
Today, Adidas, Cheap Jordan 9 have already come in the country to take appropriate measures to reduce the pressure on stocks, it also gives them sounded the alarm, the blind expansion of the market tend to be counter-productive. In the end sales channels and above, Adidas and Nike can be different, par. Take in the Chinese market, Adidas and Nike Jordan 9 have to give up superior attitude, as from the channels down to start, increase the strength of the media, point of sale terminal building and image promotion.
However, despite the strong impact suffered Nike, Adidas or during the Olympic Games in Beijing, announced a 22% market share beyond 21 percent of Nike’s old rival, to become the first brand of Chinese sports goods market. But this argument has not been recognized Nike, Air Jordan For Sale China still claims to be China’s most popular sports brand. Yao Ming, Liu Xiang, Yi Jianlian and other most popular Chinese athletes are wearing Nike clothing appearance.
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