Acorn International Joint Beijing Consumers Association continued to promote Xia
Recently learned that in April 2009 Acorn International, established in the Beijing Consumers Association, "consumer protection Xianxingpeifu margin" will continue this year, Acorn International, also will
TV , Directories, and other channels to increase "Xianhangpeifu margin" multi-level promotion. This also means that after 1 year of exploration and practice, this set up by the enterprises themselves, third-party custodian, for the protection of consumer rights and interests important to the success of initiatives and promote a sense of a practical system.
To effectively protect the legitimate rights and interests of consumers, Acorn International in April 2009 invested 2 million yuan, the Beijing Consumers Association established the "Acorn International consumer protection Xianhangpeifu margin", which is the domestic television shopping business was first introduced special deposit large amounts of credit quality. Acorn International, consumers in shopping, such as the quality of goods or related service issues arise, by mutual agreement null and void, can apply directly to the Beijing Consumers Association, "Acorn International to protect the interests of consumers Xianxingpeifu margin" compensation by the Beijing Consumers co-verification is confirmed, the available 2 million Xianxingpeifu margin associated compensation to consumers. Over the past year no patient Xianxingpeifu for use of the margin.
Acorn International has been in product quality,
Advertisement Publicity, customer management, service and other aspects of the implementation of strict management system standard, Xianhangpeifu margin since the inception of Acorn International, is in the product development system, screening procedures and other aspects of self-regulation and targeted to enhance and open up the service line, specific to customer inquiries and complaints of follow-up. Acorn International, customer service director, according introduced over the past year, with the advance of the service, the level of customer service awareness and improved significantly again, has been more understanding and support of customers, effective protection of the interests of consumers, increased consumer confidence.
Recent years, the TV shopping industry credit system as poor, good and bad within, coupled with the market mechanism is not complete and the lack of laws and regulations, resulting in some of the operators against the interests of consumers malicious incidents have occurred, false deceptive "pseudo- TV Shopping "long-term rampant, resulting in 2009
Sell Service of complaints increased by 66.4% year on year. The Acorn International, set up in Beijing CASE margin over the past year, did not show an increase or a rise in customer complaints, and ultimately a "zero-Pei Fu," which proves that the measures to improve service levels, resolve consumer disputes to be effective in promoting TV shopping industry, the integrity of the business is positive. In March this year, the Shandong home shopping mall @ Le film, Shenzhen Yi and shopping channels, Guizhou family has also launched Xianhangpeifu shopping system on the TV shopping industry set to play a strong role in pushing forward integrity.
Head of Acorn International, said the deposit system will continue to endure, to build consumer confidence and consumer protection, more importantly, encourage people to safeguard the environment and the TV shopping order to further promote the TV Shopping for mature and standardized.
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