Cosmetic Packaging Trends for 2011: What to Look out For
Today’s top cosmetic manufacturers say that cosmetic packaging must have a combination of features that include portability, price and performance. There is a need for sleek portability, multi-functional products and packages that save time for today’s on-the-go consumer. Hence the latest and greatest in package design and trends can offer value for money, satiate an ever-present need for differentiation from competitors and make you the first to market with the latest innovations.
Some of the cosmetic packaging trends to look out for this year are:
- Packaging to be designed for recycling and effective disposal
Cosmetic Manufacturers need to team up with package developers to create new concepts in package design to meet specific product needs. The packaging choices need to be made as if the manufacturer is going to get it back, and end needlessly combining non-recyclable materials.
- Going green
The trend towards green packaging is quickly gathering pace, and organizations are beginning to highlight the green container in which their products are sold. As consumers are becoming more environmentally conscious, user friendly and green packaging is becoming more important.
- Getting rid of the “wrap rage”
Small packages with full size products as well as single-use products are becoming increasingly popular. It’s time to stop making customers struggle with hard-to-open bags, clamshells and other packaging irritants and start using easy-to-use liquid dispensers, trigger sprays, etc.
- Packaging will get customized
In order to create appealing merchandising where every item on the shelf appears to be made for that store, manufacturers will start getting more involved with retailers to create specific packages for their customers.
- Digital printing, an augmented reality
Digital printing will play a progressively bigger role in the future. Consumer goods manufacturers will be under pressure to decrease costs, thereby causing digital equipment manufacturers to address the special needs of packaging. Also, contents in interactive form and 3D will increasingly be featured at the point of sale.
- RFID tags and quick response codes
Today’s growing technology will allow consumers to visit a mobile version of online content by scanning it using unique printed bar codes with a smart phone. The RFID tags will not only help in tracking products within and across supply chains, but also offer the supplementary benefits of security and genuineness.
- Visually appealing films and foils.
With so much competition, companies are looking for unique ways to engage customers, including holographic, lenticular and color shifting substrates combined with translucent and opaque inks to create dazzling package designs that also help consumers identify the brand. Statistics show that this type of package marketing is the wave of the future and can be limited only by the marketers’ imagination.
Consumer input is perhaps the best way to find out what direction to take the industry in terms of cosmetic packaging and design. They are the ones targeted and the ones that will eventually purchase your product. It is consumers’ requirements that fundamentally influence packaging trends.
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