Grasp the opportunity to seek a national sport equipment market perspective – HC
As a national sport, as our pride, as a closely related business of sports, table tennis has a lot of people often relish the pride.
But as a necessity for competition?? Equipment can not be directly proportional to our level of competition, the original famous brand in the international community is also faced with grim reality. Famous products on the market is flooded with fakes, there have been several well-known companies and foreign par, but did not form a boutique in the domestic market, exports are only a few genuine, even if the price is too low authenticity. Problems worth considering.
Lot of practical problems According to statistics, every year China's table tennis market sales over 400 million yuan. Can be said that this is a very huge market. However, for now, we can say that not doing well, best brand on the market only DHS, Beas and other several other manufacturers of products not yet reached a high level, and these SMEs do not implementation of strict quality indicators. Most SMEs do not want to R & D new products, improve the technical efforts.
Many reasons causing this problem: First of all, the industry regulator is not very effective, while others powerless. China's market is too great, there is always less than the corner of the eyes, some people can "discretionary", and now our efforts on the overall industry standards is not enough. In addition, the tennis equipment market has not formed a large industrial scale, only a handful of prominent manufacturers. Moreover, now we have only Hebei and Shanghai, the two testing agencies, only testing center in Shanghai is the real authority, but we know that China engage in a large part of the game is international, and if you want to enter the international market also must truly recognized the authority of the department. According to Table Tennis Association's comrade, Hebei and Shanghai are now performed by the standard difference is there.
Real problem tells us that the reforms are still a lot to do, but not much time left for us to join the WTO has been successful, the Olympic Games has entered an intensive period of preparation. If we are not the way forward to improve the production and circulation, to look at other people when really only left out the.
Leading enterprises in the troubled In the development of the road we take a lot of detours, including a representative of significance than double happiness. As early as 1959, DHS has already come out, followed the next year was approved as an international game ball, the Chinese Table Tennis Association will also strongly recommend this ball to the ITTF's 80 Member States. Through 1961, the 26th World Table Tennis Championship baptism, Double Happiness Table Tennis World Table Tennis famous, but due to time constraints, we failed to take effective measures to vigorously promote the brand to the world, and the Japanese Table Tennis Chinese table tennis manufacturer but never saw the rise of manufacturing opportunities. Japan's table tennis after many years of influence in the world more than China, and also to the Japanese table tennis table tennis factory to provide cheap raw material manufacturers.
Head of DHS, is a look of helplessness to say on this: recently, they market the brand DHS conducted a market survey found that 75% of the market DHS products are fake. Not only full of fake domestic and foreign market was not spared. DHS and the market has seriously affected the credibility of rubber with the level of foreign brands to sell more than 20 U.S. dollars, while the DHS can only sell one U.S. dollar more.
Why is this so? Where there is a little-known historical problem: the planned economy era, DHS has acquired more than ball factory in Suzhou, very large at the time, and a Shanghai trading company commissioned a large number of export. To a market economy today, they had to abandon these small factories with a view to balance production and sales, but these small factories temporarily gone way out.
Table tennis in China has a strong mass base, but in many cases amazing, where is our market space? Since the discovery of the defects, how to combine the national situation to be resolved, be innovative, market-oriented from the root to a healthy track, and this as a breakthrough to bring the global challenges of our times.
Hope for the development of In numerous markets, we are slowly feeling to find. Currently, Beas, DHS and other sports equipment manufacturing enterprises through the introduction of advanced equipment and technology, using modern means of production, gradually accelerating pace of development to produce high quality sports equipment, in particular, the ball is 40 mm in short supply the international market goods. With the steady improvement of product quality, domestic sports equipment started a number of national and international events frequently appear.
Author visited the Table Tennis Association and Ping Yu center units also noted that the counterfeit products on the market this year there will be a big move, Ping Yu centers and Table Tennis Association will jointly organize a trade examination, the object is present in the country table tennis equipment products listed. The original purpose of this inspection is to protect the interests of manufacturers, the domestic cleaning market
Compatible with the Chinese Table Tennis Association has just issued "China's table tennis competition registration equipment manual", which is based on "table tennis game using the equipment requirements for registration," developed by the State Sports General Administration of China approved the implementation of Ping Yu .
In the production industry, the world's largest production base of table tennis table is also built in Guangdong, which covers an area of 70,000 square meters, initial investment of 30 million yuan, annual output of 100,000 senior table tennis table, before entering pilot production base has stage.
The Reform also needs to explore, but we also see that the problem of hope, so that opportunity is always there, the key is how to grasp. Now faces the Olympic Games, the adjustment after joining the WTO, we have reached a fork in the road, is following the beaten track or to forge ahead Needless to say, where to go can only wait to find our own answers.
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