Giant expansion of the IKEA home is not a cold OR arrogant self-confidence? – IK
7 23, IKEA To 790 million have no doubt that success caught Xihongmen Daxing District, District 2 commercial complex land for the project, IKEA's "Asia's largest flagship store" will be located here. The location of the land is superior, it is in the construction of the Tai Hing MTR along the east Hing Wah Street, South of the Fifth Ring Road, there are many bus lines passing through the region, since the opening drive through Beijing or Beijing-good way, not to 5 minutes on the fourth ring. IKEA's self-confidence for the passenger, is not entirely new business areas from the community and traffic. Public Relations Manager, IKEA China, said Xu Lide, IKEA's brand will continue to attract around Beijing city Beijing and even the consumers come to shop.
IKEA Home IKEA store in Beijing two locations have been identified, but start planning and scheduling has not discharged. Many real estate industry also believe that IKEA settled in Tai Hing, will greatly stimulate the business climate around, as the world's leading brand home chain, stopped in Beijing for nearly 10 years the second IKEA store operations, sufficient to change the home market, both Beijing pattern led to the restructuring of household consumption plates.
But now it was IKEA to open two stores, and not to other companies a great deal of pressure:
Rite: Rite and IKEA are similar in operation, but the service's customer base is quite different from Rite mainly for high-end consumer groups in the capital, and IKEA is a wider range of radiation mass white-collar consumers, what does not constitute competition with each other.
Easyhome Still houses: IKEA and still houses a lot of duplicate goods category, but still inside the products are well-known international and domestic brands, two of the target group is different, so IKEA to open two branches of its impact is not great.
Italian style Furniture : Buy Italian style
Furniture The IKEA furniture and buy almost nothing in common, although all materials with particle board call the shots, but the work falls far short in comparison with the Italian style furniture, not in the same grade.
Resistant Montreal Furniture: never put your own furniture and IKEA furniture for comparison, is almost not comparable. IKEA furniture a little just for fun nature of the sale is a one-stop-shop to meet the needs of field resistance to Montreal to focus furniture, furniture demand quality, brand and grade, exists purely for furniture.
These giants of the IKEA home the second branch is not cold, not without a little competition, but not the same as the focus of the parties, if the conflict at some point, they do not affect the main direction, even the IKEA way foreign giants would "turn a blind eye." This can not but note, home business industry competitiveness is everywhere, for the expansion of the phenomenon of contrarian, corporate giants have long been accustomed, IKEA has today added another free anti Moreover, only with their relationship with the competitive edge ball, and not be affected much. Soon, IKEA's "Asia's largest flagship store" will be standing in Beijing's Daxing District, are the foundation of a failure, pilot projects to be!
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