Nike gained high market awareness
Several years ago, Discount Nike Shox launched brand slogan: Just do it. Nike company quickly gained a high market awareness. Despite this shoes often being used with the Chinese sports brand Nike, the boss to do more, but was unwilling to admit Anta competition between the two sides. Anta Sports Yuan Wei, public relations manager, said that do yourself, as long as Haojiu Hang each year than the previous year.
In 2010, Cheap Nike Shox TL3 annual sales income of 7.41 billion yuan, an increase of 26.1%, gross margin increased to 42.8%, the number of stores increased to 7549. Anta from China come to the fore a number of sports brands, sports shoes in China for many years on the market share for top-ranked, with a successful strategy. The Tinker hand Nike brand creative director Mark Smith, co-operation with nike to build Nike Shox TL3 Sale, they created the brand’s first with original transparent thermal plastic urethane windows, high-performance basketball shoe.
In 2008 global economic crisis, the same low-key special steps to bring a rare opportunity for development. In the global economy of the Great Depression winter, the special steps to achieve a 110% revenue growth and 129 percent profit growth. June 3, 2008, special steps listed in Hong Kong by global investors and community concerns. Face so difficult Nike Shox respected different special step with the same low-key predecessor.
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