Doing Postcards for the Right Reason
In a nutshell, marketing is a repeated campaign that requires strategic planning in order to gain maximum benefit. If you goal is to generate more customers, you need to come up with attention-grabbing materials. Keep in mind that you need to do repeat mailings otherwise you will only be flushing down money in the toilet.
One great marketing material you can use to promote your business these days is postcards. We know it’s an old marketing tool but these cards prove to be still effective these days. Whatever type of business you have, you can be sure to find these cards effective in your business. Here are good reasons for you to consider post cards as your marketing tool:
Small amount of investment is required. You don’t actually need to use full color printing in your cards. If budget is limited, you can always use two or four color printing and it will work just fine with your cards. In fact, it is best to use just one or two colors to make your cards look organized and professional.
These cards are easy to handle. These cards don’t need to be put in an envelope. There’s no folding required. You just need to print the address and they are ready for mailing. This allows first time business owners to carry out an effective campaign without worrying of their budget and the design of their cards.
They will help you keep your mailing list updated. Just let your cards be returned to you when they are undelivered so you can remove the names of unresponsive prospects from your list. This lets you to save more money as it is much cheaper to have your cards returned for free than having to pay for undelivered cards. This will also let you keep your list updated so you no longer have to waste time and money in sending cards to unprofitable customers.
If you need to do a quick survey, you can send your cards to your customers and have them send back to you. This will let you get the information you want which will surely be useful to your business.
If you are ready to design your cards, here are some advices you need to know:
First, never use cheap and flimsy paper for your post cards. Keep in mind that your cards will be send through mail and likely to pass through several hands before reaching your target customers. This makes it important to use high quality and durable paper so your cards reach your customers in pristine condition. There are lots of choices in paper stock these days. Be sure to pick the best one for your cards.
Second, don’t design your postcard printing smaller than the standard size, which is 5.5 inches by 8.5 inches. This won’t scream your message and get people’s attention. If you can’t afford to create oversized cards, just stick with the standard size. This will ensure that you make your cards tell your story.
Finally, glossy cards are not handled well by the post office. If you want glossy cards, make sure you are doing it for the right reason. Otherwise, use other printing technique for your cards.
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