Flashed generous hidden behind the lower prices of domestic LCD
the price cut may not lower prices may be loss selling more???
Overview
Home Appliances
Store, in the call price reductions every year, have steadily discount tide. However, this made the end of 2008
LCD TV
Reduction is indeed can be called history's "generous."
Surprisingly, as always, the price cuts are presented in this unexpected difference. Past the end of the collective promotion, regardless of domestic brands, foreign brands are in a price war in the struggle of life and death, this is an about-face only domestic brand to sing "one-man show," foreign brands was only stopped to watch, it seems "irrelevant" in potential.
In addition, this year's "unprecedented" price cuts before the consumer is unusually calm, so household electrical appliance stores and did not return for the expected hot scene.
What causes this situation occur? What are the reasons to cut prices of domestic brands lead the trend? The face of such "viable" prices, consumers buy products with no need for special attention?
price cut
Does not rule out a lower "price dive" appears
In order to achieve sales within the shortest time possible breakthrough, November 20, domestic LCD TV manufacturers no choice but to choose another price war. By the
TCL
Rise, Konka, Hisense, followed by a new round of "price cut" and so began the wave of price cuts.
Two consecutive weeks in stores, the domestic price of LCD TV is like riding on a "slippery slide" all the way down. The TCL LCD price cuts are the most fierce 52-inch high-definition TV, the price dropped to 15,999 yuan from 9,999 yuan, down more than 35%, has broken the million; Konka LC32ES6232-inch LCD TV from the price reduction trend lower before the arrival of 3699 yuan to 2990 yuan, and some 42-inch LCD below 4,000 yuan made, simply, "TV is also cheaper than the clothes." Shopping guide with stores in the words, "This price is basically one step up."
Stores in domestic
TV
A Shopping guide the brand's introduction to the product, throw their own "price theory": "In the past activities of the intensity is again large, 3,699 yuan a minimum 32-inch LCD also made 3500 only to win, and now the 2990 is really ' Tiaolou Jia ', and can no longer cheap. "
"Joint venture brands and domestic brands had the same general price difference between models in two or three thousand dollars, the price of the brand through a joint venture down, the gap will be narrowed to 1,500 yuan, and now the price difference simply can not read, can not wait for a top both. "LCD TV prices, a well-known laws of the market insiders think so.
Then stores in the existing so-called "lowest price" in the New Year, Spring Festival, the traditional home appliances before the promotional period will further "diving"? Is it true, Shopping guide talking about the "price has bottomed out, the benefits to consumers is one step in?"
"Now there is this price to continue all the way down the room." Office
Suning
, Familiar with the brand marketing, promotions, Mr. Xu said with certainty, "the price of home appliances mainly by supply and demand and the manufacturers cost of the decision, based on the current market, we believe that there is room to continue to decline, will not rule out rate after the more 'surprises' the price. "
appliance stores deserted as before
More consumers not to buy more down
Although the price seems to be "very low very attractive", but journalists on 8 afternoon rush hour when
States United States
Beitaipingzhuang shop found no match with the cheap "craze", and only sporadic consumers to Shopping guide advice, and is basically "just go window shopping."
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