Shenzhen paraelectric: both speed and health of the Pan-home appliance chain – B
1986, the 29-year-old Shanghai youth fee Guoqiang bridgehead in the reform and opening up
Shenzhen
Founded an area of 110 square meters, only 10 employees
Home Appliances
Wholesale shop. Name from the sign
Shunde
Appliance Center of view, the rise of Shenzhen paraelectric and in the last century the late 80s between Shunde household electrical appliance industry has a deep origin.
Two years later, in May, carries 700 yuan south to Shenzhen and had to sell off hair dryer, put over two cosmetics booth, did appliance wholesalers charge Guoqiang, used appliances wholesale earned 700,000 yuan funds, Huaqiang North out of the area of 1800 square meters of Shunde household electrical appliance wholesale center, which for several years now won "King of South China shop" paraelectric Shenzhen Huaqiang North Main Store.
Subsequently, the Shenzhen Shun electric appliances Hospital completed expansion of Shunde household electrical appliance wholesale center for the paraelectric home square, then on, Shenzhen Pengcheng Paraelectric become the first choice for the public to purchase home appliances store. End of 1999, opening stores in Shenzhen paraelectric East, marking the path from the Shenzhen Shun electric chain management course. In the same year was
States United States
Into Tianjin, Shanghai, started the national chain of distribution of the first year is
Suning
Integrated electrical fields involved in the creation of the first integrated appliance store??? Of Nanjing Xinjiekou store the first year.
2002 year, the State entered the United States in Shenzhen in 2003, Suning into Shenzhen. Subsequently, Gome, Suning in Shenzhen and neighboring cities for shop competition, coupled with the country after the U.S. acquisition of Shenzhen Wing-lok, easy to good home, and Shenzhen Ming-up and other local chains, and at less than 2000 square km of the Shenzhen city as much as much as 80 more than home appliance chain store, a Chinese home appliance chain density of the largest cities. Shop in Shenzhen in late 2008 the U.S. State 32, Suning have 26 stores. In contrast, only 10 Shenzhen paraelectric stores, even with Huizhou, Beijing, Suzhou and other cities and only 18 stores.
Both in the number of stores or sales volume, the power all along and "surpass" Gome, Suning gap. But after 10 years of exploration, transformation, the Shenzhen paraelectric has blazed a different path of development in the latter two. "One is speed, second is health." In the pursuit of speed, size, number of extensive development mode and sound, effective, quality-intensive mode of development between Shenzhen paraelectric chose the latter; in Happy Valley enclosure, horse tired and our land and "may enter the attack, fails, retreat, "between the Shenzhen paraelectric also chose the latter. Alone the current market still accounts for half of Shenzhen, home appliances, a high-end customers are the first choice for home appliance store to buy this, beyond the two already Shenzhen paraelectric foreign rivals.
Paraelectric not satisfied with this. In 2002 more than 700 million yuan investment B2C e-commerce website project on line, along electrical lead transfiguration, "one of the two-habitat land network retailers." 3C nationwide free delivery of goods; online payment discount of 1% of all goods; work Federal Express (FedEx) devaluation online shopping, fast FedEx be equipped with integrated services. Hired Arthur Andersen, PricewaterhouseCoopers, to provide financial management advice; IBM, Hewlett-Packard, BroadVision to provide IT application support; FPC, D & B to provide human resource management consulting; Ernst & Young, KPMG provides audit services; DTZ Debenham Tie Leung, Churyo line, and other Newport properties to provide property management consulting services, and McCann-Erickson for advertising services. "Successful businesses gene from its great partner." That applies equally in Shenzhen paraelectric. This is different from the Shenzhen Shun electric domestic appliances chain counterparts of "alternative of the Place."
The help of its think-tank, Shenzhen paraelectric mode, whether in business or the enterprise value concept are overriding the current level for home appliance chain industry. "Paraelectric in Shenzhen Suning, Gome surrounded, but alive and well. It's business model and GOME, Suning not the same." Hubei has 50 stores in the backbone of the regional electrical chain retailer type, general manager of Wuhan Trade and Industry Lee HSBC in an interview that peer evaluation.
Source disclosed: "Even the Best Buy planned acquisition of paraelectric appliance retail business, give up its bid too high, the idea of mergers and acquisitions, in fact cost the country strong and do not want to sell paraelectric. Huaqiang North in 2003 when Suning also have this idea, but for various reasons, unable to reach agreement.
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