Going the virtual way to hike sales
Every global enterprise dreams of having an idyllic situation of hiring sales persons, training them with the right skills and educating them and relaxing thereafter with the knowledge that these sales executives will be productive for the next decade or so! Clearly that’s not the brightest nor is it the best sales strategy since the effectiveness of any training program because the business world doesn’t remain the same it’s constantly evolving. The thing that worries most people is that generally trainings and presentations involves the investment of a lot of time and money including travel expenses that are incurred to bring remote sales team members together. Therefore the challenge for most enterprises is to ensure that all the attendees are present for these presentations and training programs.
Depending on using the virtual medium has definitely emerged as quite a lucrative and effective medium since it can easily combine live and on-demand sessions. These virtual events can be so used to ensure that some elements such as the CEO’s address, product or solution sessions, pricing and packaging overviews, etc., can be delivered as on-demand over the Web. Such on demand videos provides sales representatives the chance to revisit any information they require. Also it allows those individuals who couldn’t attend the live event benefit from the wealth of insights and information that were shared.
Using such mediums can easily increase sales productivity since such on demand virtual events can definitely save time and money for enterprises. These virtual events can also be read since a searchable transcript of every talk can be sought as well. So for instance if sales representatives want to review the clip of a new product announcement, or read on tips on how to deal with a given competitor or learn about a new pricing model, all they need to do was to type in appropriate search terms and go right to the part of a given presentation that dealt with those topics.
Such virtual online meeting tools used by enterprises can definitely improve sales productivity. For example, even after attending any virtual meeting/conference/training, sales representatives who may be situated anywhere in the world, can search and easily access any of the content they feel they need to re-review, thereby enhancing the likelihood of not just remembering the skills and insights but also using the same to kick off more sales. These tools are simple cost-effective methods wherein in sales trainers can get quick access to subject matter expert content to ensure that new employees can be productive as fast as possible.
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