"Appliances to the countryside," How awkward – bringing home appliance
"
Home Appliances
The countryside, "good results from the surface, but the actual results are unsatisfactory, even embarrassing situation, which in the end farmers are not satisfied?
"Appliances to the countryside," How awkward
By the Ministry of Finance, the Ministry of Commerce, the Ministry of Industry and co-promote the "home appliances to the countryside" project has a formal expansion in the original three provinces and one city (Shandong, Henan and Sichuan provinces and one city of Qingdao) to expand a pilot basis to 14 provinces (cities, districts), and in February across the country, the timing of implementation in various regions unified tentatively scheduled for 4 years.
According to preliminary calculations, the fourth consecutive year in the rural areas of the country
TV
,
Refrigerator
, Washing machines, mobile phones four farmers demand products to implement "appliances to the countryside", the average annual rural household appliances boost sales of more than 150 billion yuan, total retail sales of social consumer goods in rural areas promote growth of about 2.5 percentage points, bringing home appliances sales can be realized nearly 480 million units, total consumption of 920 billion yuan can be pulled.
, However, do a good job, "home appliances to the countryside" is not a simple economic question, the first phase of the pilot experience and lessons of the sort is essential. Appear to have done quite well, however the actual result of the implementation does not seem good. Shandong, Henan and Sichuan provinces of the average subsidy is 186 yuan per household appliances, participating farmers are less than 1%. Experts pointed out that the reasons for this embarrassing situation, in addition to the overall purchasing power is not strong and the farmers concerned, the appliances to the countryside relatively homogeneous products, channels poor, service is not in place, and related measures in rural areas can not keep up is the biggest obstacle.
There is a structural defect
products
Although the Ministry of Finance, the Ministry of Commerce jointly issued the latest "home appliances to the countryside to promote the program of work" type of subsidies in the previous "color TV, refrigerators (including freezers), mobile phone" based on the addition of "washing machine", but the investigation by the reporter found that, in addition, farmers on the computer,
Solar water heaters
And other appliances have a strong consumer demand, expect a corresponding increase in the national pilot product categories.
With the improvement in the level of rural information, farmers get rich through the computer and technology information needs of growing into a new socialist countryside construction for the new fashion. In recent years, broadband and network in rural development is very fast, many towns have installed broadband Internet access has nothing new farmers.
However, the farmers of Jin
Wang told reporters that he has been since junior high school drop out after studying scientific farming, because no professional knowledge, reading books also do not know where to begin, I heard a lot of your search can not understand query things, so it wanted to buy computers, several times failed to make the trip due to too expensive.
At this time, the computer should not continue to sequence the absence of the countryside. Sequence of the computer into the countryside, not only help reduce the urban-rural divide, but also effective in stimulating growth of rural markets and expand domestic demand.
Addition to the relative single product, the layout of the pilot subsidy species is also a problem across the board.
Jinan, Shandong Province, according to a dealer
introduction, sales from the market situation, bringing home appliances refrigerator sales situation is better than TV, mobile phones, the main reason is that the current market of refrigerators in rural Shandong province to maintain low, the market in a large space so the other two types of farmers with lower demand for home appliances. He suggested, "home appliances to the countryside" should be based on status of eastern and rural development, set reasonable subsidies varieties.
Experts also believe that, in the eastern provinces should be biased towards the refrigerator,
Air conditioning
, High levels of computer use class appliances, the western provinces of emphasis on color TV, cell phone penetration rate is not high in home appliances, etc., to meet the consumer demand of farmers in different regions, we achieve the effectiveness of home appliances to the countryside policies.
Channel sink still further
Good policy should also have good methods to promote implementation. In our three large, four markets, consumer demand is not only different, but also wide regional coverage, purchasing power is not focused on issues such as household appliances are placed in "bringing home appliances" work problems. Therefore, "home appliances to the countryside," it is important first channel.
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