Jie Mi induction cooker, electric pressure cooker why not mainstream though – ki
Guangzhou plastic power appliances sales manager Lao Chen, recently irritated, because of its search after another, including Jimo, Weifang, Liaocheng, Shandong appliances shop and found that these markets operate electric stove, electric pressure cooker products, there are very few shops Even so, not franchised stores, to find Proxy Business, developing new markets can be described as an even more difficult!
Lao Chen's "difficult" it is not unfounded. Such as wholesalers in the kitchen Jimo City, nearly 90% of the shops still operate mainly cooker hood, only a few scattered shops and "decorative" release for sale of several induction cooker, electric pressure cooker is hard to find trace; and strong business climate, household appliances wholesale mature Weifang Times Square, the main heater, water dispensers, etc. The main products from Zhejiang, Guangdong purchase; Liaocheng Lights glorious big market for such products, but also not a trend yet.
Lights glorious big market corner, smoke stove is still the main character
Induction cooker, electric pressure cooker kitchen singing star of the now growing, why the sea is calm, Shandong market it? The reasons are mainly the following:
First, the regional habits led to the induction cooker, electric pressure cooker Shanshan presence of the root causes. Shandong coal-rich, for most people, the coal or gas than electricity savings; particular winter, people like to be fire heating stove, oven not only for water heating, cooking and heating can produce heat; plus Shandong Area fire stewed dishes with the food culture, the appliance's combustion seems too "quiet", this has become a kind of "window dressing" of luxury.
Cooker great potential presence of Shandong
Second, the price is the main reason. Induction cooker, electric pressure cooker as a relatively new product, the price is clearly higher than the traditional smoke cooker. Jimo good wife, according to store manager Wang Xi training kitchen, said consumer prices in the region consider the first element. Thus, in the face of price, induction cooker, electric pressure cooker can only yield a step, especially the electric pressure cooker, pressure cooker compared with traditional, is several times the price difference, the obvious difficulty of the journey in Shandong.
Again, Linyi great appliance distribution capabilities also Jimo, Weifang, Liaocheng, second and third line a certain threat to the wholesale market. According to the industry, said a manufacturer, Linyi, Shandong region currently, Zhejiang, Guangdong, a major wholesale appliance produced by regional, Jimo, Weifang, Liaocheng most of home appliance shop and then again from Linyi wholesale wholesale, rather than directly from the Zhejiang Guangdong, purchase, take this with a handling capacity of the appliance area. As we all know, moving is a business fundamental pursuit of profit. Simple example, can eat in a cargo 5000 / year, another shipment only eat 1,000 / year in front of businesses, manufacturers generally preferred the former. Linyi, induction cooker, electric pressure cooker may represent a demand for the demand in Shandong, which combines the overall wholesale market demand for other second and third line, and when distributed to the market every second and third line after the products had not even highlight the dominant not feature.
Induction cooker, electric pressure cooker because of its convenience, health, health characteristics, the consumption level, raise the level of the future life, is bound to gradually occupy main kitchen appliances. Just before the market, manufacturers and business needs of a patient.
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