Baofeng Huijun shoe "China Footwear third pole"
If the yuan appreciation, rising raw material costs and other factors to bring foreign trade is bad shoe meager profit environment, then the financial crisis, it is so many shoe based on lost profits – export orders. Stranded trade opportunities, how to build domestic platform, as the previous adverse economic enterprises in Quanzhou shoes, looking for new profit growth point of the core strategy.
Recently, industry research, "Shoes third pole" of the word becoming a hot topic, but has called Asia slippers King Baofeng new international, has been taking the beachhead, "Shoes third pole" pace.
"New slippers industry" would hasten the Blue Ocean 100 000 000 000
Eighties and nineties of last century, as slippers in the home property, its small market size, and no one bother to brand operation; By the beginning of this century, with the consumer "slipper brand consumer consciousness," was explosive growth, slippers brand market growing industrial scale. The range of the strength of domestic enterprises slippers, this "third pole shoe" Blue Ocean delay is not effective to develop wealth.
In 2009, with an annual production capacity of 50 million pairs of Japanese exports 150,000 pairs of sandals Baofeng new Hong Kong international, breaking the traditional concept, high-profile capture the home market slipper brand, launched a revolutionary campaign.
With many other shoe different from the original market Baofeng no longer limited to snatch the small cake, but on its own advanced technology and strong business strength properties on the overall package to upgrade slippers, sandals industry efforts to make the cake bigger, stronger. Internationally renowned designers, using 100% virgin EVA, leather materials, the world's leading IGT Genjiao process – establish a new category of Chinese brand slippers. (Global Shoes Net)
Is noteworthy that, with the slippers by the brand Bo Fung led the operation to start, consumer slippers will further enhance brand awareness, and the resulting birth of the "third pole shoe" industrial blue sea, in the next few years to create business opportunities to more than 100 billion, but a beachhead in this huge industry blue ocean, not only requires strong business, need a very strong offensive.
"Slippers industry leader," 8 big mainstream media start
Build brand slippers, no more successful domestic precedent. Great strength as a global flagship slipper production, for the first time Baofeng new international markets to seize the Chinese slippers, from the outset, the need for unusual positioning – new style slippers Po were positioned so that Po who changed the original " traditional identity. "
In 2009, Bo Fung new international funding in the international consortium, based on the spread of high-end brands start CCTV placeholder, and with the fashion media queen "Ruili" magazine co-operation throughout the year, open the "treasure centenarians girl sea election", "National high heels sprint, "" Guinness Book of Records for "such a wide range of rally, dissemination activities, more than 5,000 people directly to the audience. And work together, "singer and" amphibious days after Li Xiaolu as a brand ambassador, the image of advertising spots, "calls Wonders", the brand product placement of "middle age", "home of the Lord husband" and other television series, who is closer to the treasure fashion slippers with the general objectives of the distance of consumers.
In addition, sponsored by the Bo Fung Po person slippers "global design competition" also has hot start, it is learned, in this contest, Greece, Spain, China, the United States, Canada, the judges will carry out the works of national design competitions athletes The winning works are produced by the company, to market, which is Baofeng to strengthen the research and development capabilities, to product integration and yet another measure of consumers.
100 stores in May attack City: Bao million people Slippers China Tour
It is understood that starting from February, Bo Fung introduced in the terminal building nationwide. Bao large flow of people has changed the traditional pattern, like selling shoes, sports shoes, like, build their own brand stores; Star store, star service, Quality Warranty. To allow each consumer can feel the high quality fashion sandals bring a different feel.
Is noteworthy that, in order to meet the 51, who shops at the same time to celebrate 100 Jiabao opened the headquarters plan none other Baofeng million, from mid-April, after another major cities in the country, "Po-man slippers beautiful plan." Free delivery, preferential discount, value, experience and other free try, a set of combination punches, so that the general fashion new style Ms. Po-man slippers have a personal experience, triggered a new fashion trend. (Global Shoes Net)
Learned from the enterprise in the next year, the treasure will have nearly 1,000 stores were in operation. Industry experts expect the new international leadership by the Baofeng slippers brand operating tide, in the next 10 years will change the home property of the Chinese slippers, slippers brand for the Chinese market hold up a "blue sky", and Po were slippers will also serve as a fashion trend quickly swept the streets.
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as kevlar boot laces , jordan shoe laces.
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