Household Appliance Industry in 2010: recovery into the fast
2009 years, to revitalize the industry and the main policy of expanding domestic demand, continued into the
Home Appliances
Industry, and gradually heal the wounds of the financial crisis and make the industry appear "V" type reversal.
2010, the policy support has intensified, as the home appliance industry has been rapid growth of access from the recovery to lay the foundation. Whether
Black
, White, or channels, are in the new year according to the characteristics and trends of their development towards new heights.
Black: Internet + LED gradually become the mainstream
LCD
TV no sooner sat down main TV sales position, LED TV consumers began hitting the nerve. 2010, or even divide the two sides.
TV product upgrading will always be linked with the price. In particular, 2008,2009 rapid decline since the price to
LCD TV
Attractive prices rose rapidly, breaking the pattern of the original state of low growth.
China
Electronic
Chamber of Commerce, the Chinese appliance market research discussion group joint report recently jointly issued in 2009, domestic
Flat Panel TV
Demand to reach 20 million units, compared with 64% growth in 2008 is expected to flat-panel TV demand in 2010 will reach 26 million units.
Trend from the TV technology, LED backlight CCFL backlight is more than the mainstream product advantages, domestic appliance manufacturers are also engaged in a fierce battle in this war.
Samsung
, LG and other Korean giant, last year issued the first power LED TV market in China, and promote the traditional LCD TV to a higher level of LED LCD TV upgrade. Skyworth,
Hisense
And other domestic brands have also launched large-scale LED LCD TV.
"2010 years will be foreign LED TV showdown of the year." Yang Dongwen, vice president of Skyworth Group, said, according to the law of the consumer electronics industry in general, LED LCD TV to replace the traditional liquid crystal into the high growth period. From the investigation agency's latest data show Displaysearch, 2008 share of the global LED backlight is only 6.7%, in 2009 has risen to 27.8%, next year for the first time over the traditional backlight module, upgrade to the 56% market share.
Same price, with the upper scale up, LED on the market price will significantly approximation LCD. Displaysearch Hsieh, vice president of Greater China, said the first quarter of 2010, 40-inch LED backlight module, and with the size of CCFL (cold cathode fluorescent tube) spread from the third quarter of last year, down 140 dollars to 100 dollars, but to spread of both the end of 2010 will drop to 40 dollars more or less. "
To this end, China Electronic Chamber of Commerce, the Office of Consumer Electronics Forecast survey, the 2010 LED sales will increase 4 times higher than in 2009, 400 million. Meanwhile, LED TV consumer concern as high as 75%. This means that as the upgrade of traditional LCD TV, LED TV, or will become the future mainstream TV industry.
Addition to LED TV, Internet TV has become competitive this year, another major TV manufacturers in the field.
2009 years, Changhong, TCL, Skyworth, Samsung, Hisense, Haier, Konka and other major appliances composed of a large enterprise's Internet TV camp and start their own business website with the cooperation platform, or through virtual private network to provide Internet TV services platform .
China Electronic Chamber of Commerce survey found that: the expected consumers to buy flat-panel TV crowd, more than 30% of consumers value television Internet access with Internet-enabled TV has become the trend, in line with the national "triple play" and "4C-one" in the direction of industrial policy.
However, the Internet television as a novelty, mainly related to the copyright issue is not resolved. Last year in August, the SARFT halt Internet TV, Internet TV to the major manufacturers plus the intangible "magic spell." But after several months of efforts, SARFT and the Ministry of Industry and finally the results of communication, the Internet TV is expected by the policy release.
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