Change is not a household electrical appliance enterprises artistic salvation pr
Why are some enterprises to enduring a hundred years old, and some companies now face the death struggle in the difficult online? Changes in the meantime played in?
Household electrical appliance enterprises in China now is at a crossroads of unrest.
Skyworth
, TCL,
Konka
,
Changhong
Personnel changes and other home appliances giant, the wind, was the outside world as "Rain Comes from Wind," a sign, more and more enterprises choose evolutions. For change, renewal of China's household electrical appliance enterprises common problem of Chinese enterprises: a problem is often the only way to seek remedies and, in the "peace" is not aware of the crisis may be coming.
10 26, Konka announced results for the third quarter of 2005. Report, although as
Sell
Seasonal factors, the main business revenue and net profit declined, but compared to the previous two quarters, the company further improve profitability, while the company's inventory turns and accounts receivable turnover has also been further improved the situation company profitability,
Operate
Capacity and ability to resist risks have been improved significantly. Meanwhile, in view
Organization
Structural adjustment has also been launched, the original Konka
Mobile
Business Integration for the Engineering Division and
Marketing
Division, cell phone business restructuring is completed, the original multi-media business unit split
TV
Business Unit, Multimedia Marketing Group, Digital Flat Panel Group, Digital Network Division 4 Division, while overseas sales are fully upgraded to international marketing division, the division among the independent accounting, independent
Operation
.
Similarly, TCL also select the "Changing Faces" Breakout, TCL mobile phone business for the Group's earnings is a heavy burden. TCL Communication by the end of October according to the first three quarter earnings release, TCL Communication in the first three quarters of the turnover was only 4.021 billion Hong Kong dollars, up 1.575 billion dollar operating loss, a loss of TCL Group, the largest source, therefore, TCL mobile phones business change has been ready to go ahead. Media reports, TCL Communications has expanded its global business is divided into six major profit centers, namely Europe, the Americas, strategic OEM, TCL China, TCL
Brand
And Alcatel China, TCL mobile phone business has apparently forced to move.
We have seen, Konka in the adjustment process will be fully decentralized, as the adjustment program. The split in the division and integration, the functions that affect business decisions in a reasonable manner authorized by the gradual decentralization of business units, the headquarters functions are located in the "step back, stop high-step" strategy height, retaining only the services, guidance and supervision functions.
Comparison, TCL Communication in the 6 major profit center at the center of power has taken a downward migration strategy. Clearly, this management flattening effect of the treatment is very direct, organizational activity is activated, the
Competition
Intense market can play "lightning war," quickly in the market conquering a city. The difference is, TCL is a "serious illness" before starting to find a way, the adjustment is relatively timely Konka, Amoi other household electrical appliance enterprises, Skyworth and so is still nothing happened.
Since 2005, domestic electronic information industry as a whole experience "cold", Ministry of Information Industry released from the September data, profits decline as e-hundred in 2005, the "common problem", which swallowed up by the middle of TCL Thomson, Alcatel and the back of the
Digestion
Undesirable burden, because of overseas debts for almost Kuidiao Changhong has many years of "family property", Skyworth involved in
Huang Hongsheng
Incident shadow ghost. Can be seen that almost all the electric appliances giant are annoying things ridden. However, giants why not prepare ahead of time?
Electronic information industry is now almost every year a new hot product upgrades are also constantly increase the frequency block, so enterprises should assess the situation and to make accurate judgments based on market demand, and the next few years of business and product line to
Planning
. This is like game, select "seed" as the election will be earned on the mean pours, and the wrong and the market opportunities are missed.
The author believes that change is an art, not the salvation of the prescription. Enterprises should not, like the fireman, dangerous place to adjust ride out the storm after the recall.
I am China Products writer, reports some information about auto bumper guard , sidekick 2 bumpers.
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