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Building an Email list can be hard work but it is one of the key areas to keep your customers and prospects updated about business and product updates. This database is a long term form of campaign compared to advertisements – either offline or online – and certain modes of social campaigns. Maximizing the ROI of marketing automation efforts with email campaigns has become most important in today’s economic climate. With email campaigns you send out customized emails to prospects, specific to their individual requirements, based on thorough analysis of their website visit patterns and intent of visit.

For marketers to achieve best results out of their email campaigns and improve their email deliverability, it is essential to follow certain email list hygiene practices. Apart from ongoing list hygiene best practices, you should be pursuing ways to improve the size of your opt-in list, i.e. a collection of email addresses collected with the consent of the subscribers either directly or indirectly. The more quality prospects you acquire, the more potential buyers at your disposal.

Following are some of the ethical best practices for building an email list:

1. Sign-up Forms – It is ideally suited to provide sign-up forms in every landing page that you design. This is a sure way of encouraging the users to share their email ids whenever they want. Landing page templates can be designed to accommodate sign-up forms in different locations that are visible to the visitor when he lands on it.
2. Web site – Your website is the first place the visitor is going to come seeking for information and is going to be one of your best sources for new email addresses. You should have an email capture field on your front page. You can follow up with them later via an email or direct them to a second page to obtain extra information.
3. Valuable Content – The email content should be interesting and valuable to the prospect or customer, so that he wants more information. By doing so, there is more probability that it will be shared with others as well.
4. Display of Privacy Policy – Privacy Policy should be displayed in prominent places. This helps remind website visitors that their information is safe with you. This reassurance will prevent the mail from being directed to the spam or junk folders in the future and will indirectly encourage them to share their email ids with you.
5. Referrals – Sometimes including a referral link i.e. recommending the product to friends can get you most interested recipients the opportunity to share with people they know.  In your newsletter ask readers to encourage their friends to subscribe.
6. Sign-up Forms – Sign-up forms should be provided in every landing page that you design. This will ensure that the prospect if he is interested can share their email ids whenever they want. Landing page templates can be designed to accommodate sign-up forms in different locations that are visible to the visitor when he lands on it.
7. Ease of Communication – Most of the time, visitors are looking for information. Therefore, an interesting newsletter or e-help mailer or free download software can tingle interest; thereby, encouraging them to sign-up or register. Also, answering customer queries promptly increases the likelihood of subscription, asking for product updates or, even recommending the product to friends.

Although building your email list from scratch requires more time and effort, but by following the above tips and advice, you should see your email list growing with highly targeted customers who want to know more from you.

Know more – lead nurturing programs