Network Marketing Advice – Is The Fortune Actually In the Followup?
As a MLM business builder you have probably heard your sponsor saying on many occasions that the fortune is in the follow up, but what is actually meant by followup? We are also told that statistically it can take more than 5 follow ups for the majority of people to come to a purchasing decision, so must we still continue to contact prospects even if they clearly are not interest in our offers?
When we think about following up in MLM, some of us will conjure up an image of nervously picking up the telephone to call back all of the prospects who said no to our offers in the previous month! This is why for many of us the task of following up in the usual manner is a very scary idea!
If your motivation for phoning your contacts back is so that you can try to persuade them to join you in your business, then it should be clear why they are not very enthusiastic about taking your calls! But month in and month out we are generally still instructed by our upline sponsor to continue with this system until the frustration and rejection becomes too great and we either quit, or research a different approach to build our organisation.
If you ever find yourself feeling this way in your Multi-level Marketing business then there might be a few of things that you could use to reduce the frustration of the MLM follow-up process.
If you are looking to build your business adopting the old school word-of-mouth marketing metods then the number one change you might take on is to introduce your prospects to the industry of MLM before you provide details of your business.
The follow up process is usually made hard because prospects have unexpressed objections about the Multi Level Marketing industry, or home-based business in general, so try sharing information about the Network Marketing industry before you even invite them to look at your business.
If you ask your warm market to evaluate information about an industry that you have become involved in, rather than asking them to partner you, then you could be much more likely to find out all of their concerns and questions and therefore, get a positive response. If they choose to learn more about your company once they have researched the Network Marketing industry then follow up is going to happen much more efficiently.
As following-up is mostly about solving questions, you can get a lot of this done successfully before you even discuss your own opportunity. This will mean that your prospects will be more able to make a well-informed decision once you have shown them your opportunity.
If you are developing your Network Marketing business online then follow-up should be automated using an email auto-responder series. Each email that you send out to your contact list is another part of the follow up sequence.
If you do not already know your prospects (i.e. Online), it is often necessary to make use of your followups to develop a trusting bond between you and that individual. That is why it is far more important to share an abundance of knowledge about the Multi-level Marketing industry before ever introducing your company and opportunity. The key to a powerful MLM followup strategy Online is to get a feeling for the balance between the ‘free information’ you give to your contacts and your ‘requests to take action’.
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