Household electrical appliance enterprises set off "Down to the Countryside
Reform and opening up three decades, China's relations of production in rural consolidation, tax reform has made considerable progress, per capita income of farmers in 1978 increased from 134 yuan to 4,140 yuan in 2007. According to 2007 data, China still has 55.1% of the population of the rural population. Annual increase of 100 rural household expenditure, is a huge number, China's vast rural areas will provide the possibility to withstand economic challenges. Domestic
Home Appliances
Chain leading enterprises
Suning
Electric recently re-started a "price war", but this "price war" and "the main battlefield," not in cities but in rural areas: Suning Appliance announced the launch of "Home appliances going to upgrade." From the Yangtze River Delta's some evidence that the company "cough" to rural phenomenon has emerged, the government started under the guidance of rural domestic efforts are translated into conscious actions of some companies. East China Normal University economics professor Shen Yufang, and other experts that the company "cough up" the layout is not only engaged in rural economic challenges, especially for enterprise sales, channel structure adjustment and upgrading, create a competitive edge in health, "and Strengthening base, "an attempt.
Own expense "to upgrade appliances to the countryside" behind "rural gravity"
Ministry of Finance, the Ministry of Commerce in 2007 launched a pilot home appliances to the countryside, at present, the domestic farmers to purchase more than ten provinces and autonomous regions
TV
,
Refrigerator
(Including freezers),
Mobile
,
Washing machine
4 categories such as home appliances, according to the state finance 13% of sales price for direct subsidies.
Appliance business would immediately get a response. To Su Ning's "home appliances to the countryside to upgrade" for example, of 13% of the "reimbursement" extended to cover more than 100 Suning in 23 national markets, subsidies in the scope of countries into four categories of household electrical appliances, the company also increased the
Air conditioning
, Computers, digital three categories.
Affected by international economic situation, China's home appliance production, sales, export growth are significant decline. "Suning's move is the retail face of changing market structure of active adjustment of channels, deep domestic demand and potential representatives. If you want to interpret a more macro side, Suning, and some manufacturers of such 'rural taste' also Description of rural consumption is tending to expand the space. "Shen Yufang said.
Reporter learned that, in addition to Suning, the Jiangsu Suguo supermarket, supermarkets Cikelong Zhejiang, Hunan million tourists supermarkets, backgammon supermarket, supermarkets and other retailers Hebei good day positive trend in the rural areas, implementation of the "farm shop "strategy.
Provides businesses with the potential to withstand economic challenges
Recent years, the Chinese peasants, whether income or expenditure has shown a rapid growth trend. "For our purposes here, is a turning point after 2004, when. Before 2004, the income of farmers, supporting single-digit annual growth rate of increase was even there the decline in individual years, but after 2004, the Data are double-digit. "Huaian Bureau of Statistics said the rural Division Ting Xu.
Agriculture in northern Jiangsu another big city??? Sheyang County under the jurisdiction of Yancheng, farmers Li Zhengqing home "large consumption" in recent years has reached 25,000. Li Zhengqing home town, where special-yung, has 524 individual businesses in recent years, more new Hualian Supermarket, Shanghai NGS Supermarket, Wenfeng supermarket six large supermarket settled in the town supermarket sales increased an average Speed up to 20%.
Yancheng Regional Sheyang
Five Star stores May 1, 2007 opening. Dai mountain manager told reporters, when it opened primarily county spending, until now, the store has 25% -30% of sales come from outside the county rural. "Young people in rural areas get married, began to select
LCD TV
, Stereo, washer, refrigerator, air conditioning, a computer. "Tai Shan said they shop rural consumers, early in October this year compared with last June," customer unit "increase of 18%.
Promote modernization of the rural consumer
speed upgrade
But to ensure sustainable rural consumption, but also with farmers to increase income and urbanization as support.
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