Taiwan: panel business to accelerate integration of the mainland market is the k
With CLP Panda,
BOE
, IVO, ultra-deep optical, TCL, Samsung, LGD, Sharp and other companies have invested in the mainland of China for more than 6 on behalf of its LCD panel production line, China's mainland has become the world's most important growth pole of LCD panel production. But our
Taiwan panel
Companies participating in the mainland of the second generation LCD panel production line performance was not prominent building, under construction or about to invest in high-generation LCD panel project participants have not yet Taiwan's flat panel business presence.
According to market research firm DisplaySearch
forecast data shows that in 2009 global shipments of LCD panels,
AUO
A 16% market share ranked the third, Chi Mei 15% market share ranked fourth, behind South Korea's Samsung are
Electronic
And LGD. To change this situation, the Taiwan panel makers to choose the way of internal integration to solve the problem: create group to acquire CMO announced convertible, the new market share of more than AU Optronics, Chi Mei ranked third in the world, but Samsung Electronics and LGD have a gap. Experts pointed out that Taiwan's flat panel business can really make change "crisis" to "machine" of the China market, the Taiwan authorities in the opening panel of investment restrictions.
Japanese and Korean companies face greater pressure
Long ago, China's Taiwan LCD panel market enterprise windy. In 2007, AUO LCD panel (including TV, notebook and desktop) Zeng Yi 81 million shipments ranked first in the world, the original LG-Philips to 79.7 million in second place Samsung Electronics to 7910 10 000 third.
Today, Taiwan's flat panel giant AUO, Chi Mei only finished third and fourth. According to DisplaySearch forecasts show that in 2009 Taiwan's LCD panel shipments enterprises accounted for about 37% of the world. Which, after the merger the new CMO (Chi Mei + group record) was 17%, 16% AUO,
Chunghwa Picture Tubes
3% 1% HannStar Display. Decline in market share at the same time, feel more Taiwanese enterprises in China from South Korea and Japanese companies unprecedented pressure.
First, South Korea, currently South Korea's Samsung, LGD 27% respectively and 25% market share in the world occupy the top two positions higher than third place in the new CMO about 10 percentage points. "The 2008 third quarter and fourth quarter, is the Korean companies and Chinese enterprises in Taiwan's most competitive period of time, AUO, Chi Mei absence of its own brand, can not find the panel 'way out'." DisplaySearch market research in China Director Zhang Bing in the "China Electronics News" reporters said. Facing the panel "way out" of the troubled company has long been Taiwan's flat panel developed a series of measures, such as Chi Mei in the end self-built brand, Chunghwa Picture Tubes and Xiamen Overseas Chinese cooperation.
Followed by Japan, while in 2009 the Japanese LCD panel shipments only 6% of the world, and only Sharp 1, Sharp most of the LCD panel, but are "homegrown", and its LCD panel technology leader. In contrast, enterprises in Taiwan panel the right to speak on the advantages and added value is not obvious.
The analysts view, the 2008 International
Financial
Crisis has led to oversupply, while the Korean panel Shing Chuen enterprises, but also saved the Japanese companies, but Taiwanese companies in China have limited benefit. Taiwan Institute for Information Industry Information Industry (MIC) show industry analyst Ye Zhen told the "China Electronics News" reporter, was a serious oversupply, as the exchange rate, and plant amortization and other reasons, Korean companies were price competition.
, South Korea and Japan in the liquid crystal display and
LCD TV
Field has its own brand, when supply exceeds demand, the own brand to increase its own rate of adoption panel, to avoid the risks.
Seek a breakthrough to accelerate integration
2009 years can be described as a panel of enterprises in Taiwan, "M & A years." October 2009, the company first acquired Innolux panel factory Toppoly, again in November to acquire convertible Taiwan's second-largest panel maker Chi Mei Optoelectronics Corporation.
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