Looking to increase your Private Equity and Venture Capital?
Capital raising is a kind of marketing where your endeavor to raise funds for your venture can be seen as a sort of marketing activity. As is said, capital raising involves about 70 % marketing and 30 % finance, a valid point on which many agree.
Venture capital is a kind of financing that is done by the private companies or the venture capitalists and is quite similar to the growth capital, distressed investments and the leveraged buyouts. On the other hand, private equity is provided by the investors to the medium and the small businesses who are in the search for some capital.
In the Australia, the private equity market is steadily increasing and in the past seven years, there has been dramatic increase in the presence of many Asian private equity funds in the Australian market wherein many have even tied up with the local firms or have setup their representative offices in the Australia. The Asian equity funds are mainly from the Singapore or Japan. Now many investors from the Europe and the North America are landing in the Australian market. Many state owned Chinese companies are increasing their market activities, especially in the mining sector.
As we discussed above in this article, the process to raise the private equity would involve the following steps:
1. Generating leads – This involves extensive search on the internet and scanning the database or guides for the venture capital or the equity firms.
2. Preparing the “Sales Pitch” – You will have to convince the venture capitalists about your business. Meaning, why would they invest in your venture. You must create your own USPs to convince them to secure the venture capital or private equity for your business.
3. Create a brief summary page – You should create a 5 to 8 page summary regarding your business and then use it as your business document when talking to the venture capital or the private equity providers.
4. You can be a good sales person for presenting your business in a good light but definitely, you are not a seasoned corporate advisor or a business angels matching service who can do all this and much more in a professional way for you. It would be beneficial if you can take their assistance. They may charge a nominal fee but in the end, you will see the benefits yourself.
5. Always opt for the various global opportunities – You should search for the venture capitalists that are based in various parts of the world. If you have an innovative business idea, then definitely they will be more receptive and you stand a much better chance of raising funds for your business.
6. Prepare for the interview – You will have to prepare extensively for your interview as it is not always easy. A business angles matching service can guide you in this process.
You should remember to keep things simple. Many companies have been successful in raising huge capital with just 6 page summary, instead of bulky 500 page report or business plan. So, the success lies in being to the point and specific about your future plans if you are really serious about raising a private equity or venture capital for your business.
Capital Match are industry leaders in bringing you more Private Equity and increasing your Venture Capital. Take a look around our website or call us for more information.
Processing your request, Please wait....
