Must Have Google Analytics Filters
Google Analytics is a powerful tool that every site should have installed. Those who have read through their Analytics know the value of information can be to improve conversions and make informed business decisions. As a result, webmasters and marketers are doing everything to ensure that their data is as accurate as possible.
To help accomplish this, Google Analytics has given us the wonderful ability to filter the data to our needs. And while there are many different filters can be used for a variety of reasons, there are two filters every webmaster needs to create the first installation of Google Analytics. These two filters are an absolute necessity, and not to implement them can contaminate the results and provide incorrect information.
1. Excluding all the IP addresses of the employees
The first filter that you create when you install Google Analytics is a filter excluding your address and IP staff.
Why it is important – Not only employees to inflate the number of visitors to your site, but most importantly, can distort the most sensitive data, such as the number of page views and time on the site, your surfing habits can be very different a client.
2. Include only your second hostname
Includes domain and sub domains are often overlooked, but vital for the filter. Keep in mind that the tracking code Google gave you to use the site (UA-XXXXX-X) is not a secret. Anyone can easily see by examining the source code of the webpage. If someone uses the same tracking code on your homepage for your information, the polluter.
Although both filters are extremely useful, you still want a profile to non-filtered raw data. This is considered best practice because when you create a filter, you can never go back to see the unfiltered data, even if you make a mistake.
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