Nike dunk sb shoes
Originally created just for skateboarding improved version of retro shoes, and now has become the trend of the mark. This trend has affected the symbol of young people 70-90 years of birth. The trend has also been sought after by people of "sacred objects" so this is the shoes nike DUNK SB series of unique charm.
NIKE DUNK SB as a long history. The market is not as common, ordinary basketball shoe. Because of the cultural background of SB also more complex. So I simply explain the basic information it SB series.
SB series is the English name shoes: Nike Dunk Low (Hi) Pro SB (the "skate board" abbreviation), introducing to the SB had to talk about the old originator of SB DUNK.
NIKE DUNK intention is affixed to a pair of good basketball shoes. For NIKE companies, although for now we think ‘design is simple, low-tech’ is definitely a pair of century DUNK shoes. If you press the technical content is concerned, we are often right that there is no air Dunk is one of the most original paragraph. But the correct sequence is 83 years old in order to defeat opponents NIKE Converse (Converse) has launched the Air Force 1 (Air Force One) first pair of air-cushioned shoes to enable them triumph in the market, the stock has been rising. But to come back 85 years the company adidas, sports product market greatly changed, Nike is facing the most serious crisis in the sale. At this point to reverse the troubling trends, Nike was the company made a movement affected the whole world, it was signed to huge amounts of money super rookie Michael Jordan (Michael. Jordan) to Air Force One (Air Force One) as the prototype, for his signature shoe designed the first pair of Air Jordan One (Jordan generation).
Soon all of the top school teams are strongly urged to have their own team shoes, which is why there was Dunk. Dunk on sale at the time when 8 different colors, representing the "University of North Carolina", "University of Arizona" and "Arkansas" and eight NCAA (University Union) top team. In fact, the design of Air Jordan 1 Dunk took the design is a prototype, so have an excellent sense of grip and venues to ensure the best players in the field that you can compact and stable movement, so performance is not critical. So popular in the 80s DUNK definitely not accidental. At that time, the information we have is not very understanding of foreign and domestic information in this respect there is no introduction to the 90’s all we know.
To the mid-90s, the U.S. swept the street culture, NIKE has not only meet the industry’s success in the common movement, intends to expand its production to multiple sources involved in the streets of the X-GAME (extreme sports). When the street culture and sports brands, NIKE at the time only a second-rate or third-rate brand. NIKE companies realize sports to play tricks on the streets is not only the need for good quality and top technology, in terms of publicity is the biggest problem.
So they decided to plan to use, and then, like in basketball strategy is to use a celebrity with a statement of their shoes. NIKE after the company selected the most common and most popular X-GAME: SKATEBOARD (skateboard) as an entry point into the joint culture. They signed a lot of money when the price is very famous ZOO YORK (Zoo York) skateboarding team skateboarding as their band in a statement. Publicity strategy think it over, but in terms of market positioning appears relatively large gap, that is, high-tech areas, NIKE products are URL and E-CUE, the two pairs are used in professional skateboarding shoes NIKE ZOOM AIR at the latest SQUARE insole technology allows users to feel the more obvious the shock effect of AIR, as well as the latest wear-resistant materials and breathable material.
Their position is professional level skaters. But does not have any products in low-end, NIKE immediately realized the problem, because NIKE know that they need to occupy the market, is the main battlefield in the low-end, in the grade of the consumers. Sometimes they engage in skateboarding, as entertainment, but compared and professionals do not need such a high technical content. But a focus on practicality and style to the usual wear. At this time, NIKE seen in the retro market AIR FORCE ONE (Air Force One) success, not help think of the DUNK, to market life is, AF1 is fast approaching the final end, but then the darling of the market to also fully DUNK had not been developed. NIKE’s designers intend to launch an improved version of the NIKE DUNK to fill the vacant position in the skateboard industry.
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