Are healthcare practices out of touch? Just ask your patients what they want!
Dental, Optometry and Chiropractic practices, like every other business, try and acquire new patients while striving to keep their current patients happy. Knowing and keeping up to date with what your customers want is essential in today’s fast paced environment.
Being a fairly new business, our main focus is to try and attract new customers. We use different ways to reach potential clients, whether by email, mail, internet or the fan favorite, cold call.
Calling practices to speak to the doctor while they’re busy working, seems to really irritate front desk, or as we like to call them “The Gate Keeper”. You can almost feel the steam coming through the phone the minute front desk becomes aware that you’re not a patient.
Knowing that the Doctor is busy and cannot take your call is understandable. We’re all busy and hate when we don’t recognize the number on our call display. Or get really irritated when seeing that dreadful voicemail message, that for some reason, even though we pay for the service, hate checking.
The funny thing about most practices, is that they call homes and cell phones all day to confirm and book appointments. Speaking with patients, and being one myself, getting reminder calls while you are in the middle of something is just as irritating as a telemarketing call.
Being in the year 2011 you would think that there must be an easier, non-intrusive way to connect with your patients. And alas there is; and this form of communication has been around longer than the phone itself. What it is? Paper. To be more specific, appointment reminder cards. Patients can receive a card in the mail letting them know when they have to book their next appointment; the patient may then call the office on their own time.
Looking for something a little more up–to-date? – Try email reminders. Patients get an email either to confirm or to let them know to call in to book an appointment.
But wait, like I said, this is 2011. Shouldn’t there be an even easier way to connect to your patients? Shouldn’t there be a way, in this technological world, to make appointment booking, and appointment reminders even easier? The answer is yes.
And the company that is revolutionizing the healthcare communication industry is Rocket Thought Marketing. With their easy online booking system, patients will receive an email or text message (whichever is preferred). They will be able to click the link provided, and book their appointment online with their computer or phone.
Some practices think that they have such a system already in place, but that’s not the case. With the Rocket Thought software, the patient will only see the available times of the doctor, and once they choose a time and date, the appointment gets booked and populated on the calendar in the office. That’s it! The patient is contacted, books their appointment, and appointment is populated on the office calendar without troubling anyone. Patients will be thankful, your front desk will be thankful, and you will be thankful.
Visit www.rocket-thought.com
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