Tesco Moves Into Double Glazing
Supermarket giant Tesco has joined up with nationwide handyman firm Job Worth Doing to unveil a new online division selling double glazing and other home improvement products.
Together with double glazing firm Weatherseal, the companies will also offer replacement doors and conservatories. Tesco has promised that is offers ‘a better way’ to buy double glazing, free from the ‘horror stories’ and hard sell usually associated with the industry.
Using a newly-launched website, homeowners can choose a style and price for their windows, before a surveyor carries out a home check to make sure the products are right for the job. These are then fitted by a local installer.
Tesco’s marketing director Simon Singleton described the move as ‘an exciting opportunity to drive a coach and horses through a seedy old sector.’
‘We are unique in that we believe in transparent pricing, therefore our guide prices are published on our website, unlike other providers,’ added DIY buyer Fabio Perrotta.
Despite their vast purchasing power – Tesco accounts for £1 in every £7 spent in retail outlets nationwide – prices seem to be broadly in line with industry averages. The company is offering a £554 guide price for a 1100mm x 900mm PVCu window, while conservatories are between £9,000-£11,000.
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