Trading Company States United States Triple difference: consumer perception of t
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States United States
Recommended formally entered into on behalf of
Triple Trading Company
Board of Directors. 23 evening, the new triple trading company chairman Wang Junzhou exclusive interview, said that in the future the U.S. will triple trading company and country-branding operation, triple trading company operating capacity of single-store and national procurement capacity of the United States docking, in the future, these two the difference between brands will depend on consumer perceptions of the brand.
GOME how to help triple trading company
Reporter: double triple trading companies to take the future development of brand strategy, before the country the United States in the acquisition Yongle, Dazhong later, adopted this strategy. That the triple trading company, the future operation of the model is adopted, how to avoid problems with competition?
Wang Junzhou: Brand differentiation is based on the consumer. Both the U.S. and triple the country's path of development is quite different. Triple brand in Shandong popular among consumers and to the extent of loyalty. The States United States in the price, the network has an advantage. In the future, we will maintain the traditional triple advantage, that is, consumers. Meanwhile, the triple-US firms and countries are highly complementary. Triple trading company now focuses on the advantages of grafting States United States for the operation of triple trading company, in the future will become much more clear, more clear strategy.
Reporter: Country United States in the price and the network has the advantage, the advantage of triple trading company
Service
. This powerful combination, now in operation yet?
Wang Junzhou: We are now cut into. Today, we are the manufacturers summit is under negotiation with major suppliers.
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Reporter: Trading Company will open a new store next triple it? Quanchenglu 3
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The store, how to deal with?
Wang Junzhou: If you have the right of the shop, we do not rule out the triple trading company to open new stores. Quanchenglu Penghu is a historical form, we will properly handle the relationship. Triple focus more on services, to customers an integrated shopping experience. The States United States the advantage of network and price. We now wish to state procurement capacity of the United States to triple trading company on the graft to maintain the triple trading company commodity cost advantage.
Reporter: There is a saying before, the reason for the acquisition triple trading company, is to shell resources listed companies themselves. In the future, will not have funding plan?
Wang Junzhou: Currently we do not have this intention, we are mainly to maintain core business.
Reporter: Qingdao triple floor has been sublet to Qingdao, China the United States, on this issue with the competition will be how to solve?
Wang Junzhou: Qingdao, the problem, in fact, as we enter the triple trading company has been in talks before the Board. After we entered, but to promote the whole process. This triple trading company stores in Qingdao, from the performance of listed companies can be seen on the report, Joint Trading Company Qingdao Branch itself is at a loss. The floor and they sublet to Qingdao United States, can reduce the loss.
Reporter: In the future there will be triple in the same building two U.S. firms and countries
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Store, then this how to be different?
Wang Junzhou: two brands appear in the same building, triple the difference between U.S. firms and the country will mainly depend on the brand perception of consumers. I think the biggest distinction between the brand perception of consumers.
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