On the "Made in China" brand marketing people on the transformation of
Present, the Chinese home appliance industry in marketing to large, high-premium brands, outstanding marketing professionals and more extensive marketing theory in the large industry, especially in marketing. Chinese home appliance market has caused many advantages by virtue of its world marketing industry attention and systematic research on 500 companies in the world many companies have been cases in China as a contemporary Chinese home appliance sales marketing, "The Art of War."
Chinese appliance market there have been two coexisting modes: one low drive mode: quick sales at low prices raise the market share of Chinese household electrical appliance enterprises, big firm size; Second, the brand value of leading the Marketing model: focus on doing brand marketing, marketing for enterprises to obtain a premium, with sustainable competitive edge. Based on China's household electrical appliance enterprises in "China" occupied a large proportion of industrial system, the size of China's home appliance marketing and brand power, the Chinese appliance market in the pattern of the "China" has greater impact on industrial system .
Now "Made in China" the industrial system has been prepared by the scale of world attention as the world manufacturing industry as part of the professional division of labor, but "Made in China" at present the advantage of largely European and American power after concession from the traditional manufacturing industries The "blank filled." The current bottleneck constraints in China, there are two: First, lack of a "scarcity value" of the brand, the lack of brand recognition of the product is difficult to
Consumption
By a large amount, resulting in China have all depreciated value of the "Material + processing fees." Second, the lack of ideas to create the brand and professionals. "Made in China" no shortage of technology,
Management
And sales personnel, but the scarce system to create the brand, understand the brand value management professionals.
"Made in China" become overly dependent on manufacturing, manufacturing does not mean stick to have the brand, the profitability of the industry chain in the world model, the lower value added manufacturing is only a part. In addition, the "Made in China" to seek market share by low, profit is not only scarce, but also lead to
Raw materials
And the huge consumption of energy.
So central to change the world level, "Made in China" and "cheap" image, so that "China" the industrial system in general from low cost to high value business transformation.
From the world history of industrial development, an established model of industrial restructuring is painful, because it requires the existing pattern of negative thinking, innovation and resources to existing industries to reconfigure. This model of industrial restructuring in order to minimize the pain points, giving the corresponding theoretical guidance and support success stories is essential. In Britain, the United States at the national level strategic transformation of industry, many economists and advisory bodies have provided a considerable number of theoretical guidance and support of success stories, so that industrial restructuring detours.
In this "China" the industrial system in transition, the larger environment, the Posts And Telecommunications News
Press
Large value of marketing case published book "Marketing Benchmarking?? Chinese household electrical appliance enterprise value of marketing case," China's household electrical appliance enterprises from a number of outstanding marketing cases selected out of 27 cases of the most representative value of marketing, the Chinese home appliance brands such as outstanding enterprises Shuaikang;
Gree
; Airmate;
Haier
Central air conditioning
; Boss; light; million and; Germany and Italy; opp; Vantage; beauty; Herbalife; Divine; striker; Haier Electric; Chong Stewart; Sochi;
TCL
; Dragon; Glanz; Zhi Gao;
Oaks
;
Changhong
Etc., together with foreign experts, commentary, not only for the "Made in China" a significant proportion of industrial systems in
Small appliances
Business transformation with a realistic guide, also "Made in China" industrial system in transition, great reference, because the value of China's home appliance industry in marketing their level of marketing in China is still the highest. Other industries
Business management
And marketing personnel can be through this book to understand what is the value of marketing in China, understanding China's outstanding brands and excellent marketing people thought.
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