Appliances wonderful event commentary week in and week (fourth week in August) –
Event: China's first
Home Appliances
Device discount stores will open soon.
Comments: all kinds of footwear, apparel discount stores, consumers are commonplace, electrical discount stores of the company, the number of unsalable products, prototypes and incomplete models have a new clean-up ideas, manufacturers can earn part of the funds; but the consumer, electrical discount stores or "big girl the bride, the first resort." Appliances are consumer durables, very high demands on the service, many appliances and other consumer durable goods for a discount on the thought that is defective items, so that consumers still need time to accept the "electrical discount stores," discount model
Suning
The success of the bold attempts continue to face the test of consumer acceptance.
Event: Best Buy stores, China's second trial operation.
Comments: Best Buy's first store in China opened in China, the industry, many people speculate, Best Buy will give China access to what? Chinese home appliance chain to change the pattern? However, Best Buy opened its first store in China, many people who've been to Best Buy said: price is too expensive. In contrast, many consumers would prefer to mature for the development of a local home appliance chain Gome, Suning. For this reason, the industry have on the development of Best Buy expressed concern, in fact, the first store opened its second store to open a full trial interval of 20 months after the store opened, was expected, consumption by its "lofty" and home appliances showed significant dissatisfaction. The embarrassment of the first store staged again in the second shop. How can the future development of consumer dissatisfaction? Best Buy seems setbacks encountered in China is still not a thorough self-examination, when the Romans Best Buy is still unknown.
Events:
Air conditioning
New Energy Efficiency Standards.
Comments: new efficiency standards for air conditioning have been identified, the intervention threshold from the current five (EER 2.6) to 2 level (EER 3.2), the new standard is expected to be implemented in March 2009.
From the current point of view, air conditioning, only about 10% of the product to the two energy efficiency standards, new standards will mean that the market is about 90% of the air conditioning was out, the majority of air conditioning businesses, is definitely not good message. General, the year from May to August as temperatures rise, air-conditioning into the season, but this year's rainy weather generally allow enterprises to very hard to detect about 80% of the air-conditioning company failed to complete the initial sales target, can be described as disastrous. To digest the next few months, nearly 90% of the high efficiency air-conditioning, even at a loss big sale, in the "dependent on the weather," the trade rules, companies are often inaccessible. Of the leading enterprises, with strong capital and technology strength and overcome difficulties and get leaps and bounds is not impossible, but for small businesses, energy efficiency standards "triple jump" is undoubtedly the disaster.
Event: Qingdao Haier equity incentive plan died.
Comments: I had a survey to see such a problem ,2007-2008 period, the following which called the world diving champion Guo Jingjing options including, Fu Mingxia, China's A shares, the result is the answer China A shares. Although topics banter components, but also shows the helplessness of Chinese shareholders psychology. Haier executive equity incentive die even if we have a collective turnover, focusing on the incentive for major changes to the object, but the secondary market price fluctuations for Haier helpless, once again the implementation of equity incentive programs no longer meaningful.
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