Oita 8.5 billion cut Rong appliances into the market, "melee" in years
Appliance store in Chengdu this year will be a key year strategic layout, expected to more than 60 sizes ranging from home appliances store in urban areas! This month, hundreds of Paradise will have two stores open, from Chengdu, the news giant home appliance chain that this year, Gome, Suning the four supermarkets in the urban areas will add more than 20 distribution points. This means that the appliance store in Chengdu this year, the number one post will appear in three steps, Wu Buyi camp situation, but what really worries the industry is that this fiercely competitive market of Chengdu in the end how many stores it can accommodate?
Shopping appliances store double the year
Not long ago, Gome, Suning and Yongle have large-scale recruitment of hundreds of "military expansion", the United States alone, the country manager of new tactics to store as many as 35, Suning has 100 management personnel recruitment.
Chengdu Huang Bo, general manager of the country, said the United States, the United States this year, the country will be in Chengdu to open 3-5 new stores. Deputy General Manager Wang Dong Cheng 100 Wing Lok is revealed in Chengdu this year to open 4-6 new stores, including two large stores of more than 5000 square meters. While Suning people in charge of marketing, said the expansion is rapid, in Chengdu area will be 6-8 new stores at home … … There are indications that year, Chengdu appliance stores will double.
Fierce battle Oita cut 8.5 billion market, the pack
"Appliance store in Chengdu this year will be a key year strategic layout, expected to more than 60 sizes ranging from home appliances store in the urban areas!" Chengdu Huang Bo, general manager of the country that the United States, this year's competition will be more intense, as we all stared at Chengdu, home appliances market share of 8.5 billion yuan start shopping.
Country Advertisement Promotion Department Manager, Liu Gang, said the United States, last year's U.S. sales reached 15 billion yuan in the first half of the sales task is 900 million yuan, rapid store expansion to achieve scale and profitability of reliable protection . Thus, multi-national U.S. attack in the province, as many as 20 new stores over. Suning Appliance Although unwilling to disclose the amount of this year's sales target, but the marketing manager Zheng-Rong Liu said that the number of figures is meaningless, but this year sales of Suning based on the double last year.
Busy behind the appliance stores such expansion
To industry sources, a good appliance store sales, an annual turnover of more than 100 million yuan should be able to maintain good returns. Once the snatch, yellow wave that each store's turnover will be reduced to about 70 million yuan, home appliance store on the existence of individual loss may be, so this year's competition inevitably tragic.
But Suning optimistic that the responsible person, "not enough stores, Chengdu base population of 400 million people, according to the law of consumer home appliance chain, every 10 million people, there should be a home appliance store, Chengdu can have 40 stores, so Chengdu to open 20 stores this year, a survival space. and only after bloody battle in order to consolidate the sites. "
Now hundreds of Yongle, Gome and Suning three major home appliance giant has 22 stores under the presence of Chengdu, in some regions, the big three even appeared to suffer shop shop "personal competition" in the same shopping district appliance stores open more than the same situation.
Survival adventure sounds great expansion
Three hypermarkets this year's shop on the quantity of the previous years combined feel quite difficulties, forcing the situation, can not tolerate more thought to make money immediately.
Three giants rush to the Happy Valley area of household appliances, the surface is to compete for more customers, but industry analysts, this one deeper reason is the three businessmen are hoping to high-density layout of stores improve the access threshold for the industry, home appliance stores in high-density distribution pattern, it has been forced to consider the various stores in the store layout, not only to make their own shops to maximize passenger flow, but also take into account competitors "to contain "effect.
Some senior members of that household appliances, expansion of course can be diluted in cost of sales, increased sales volume, but expand too fast, blind investment funds may lead to strand breaks, ultimately more harm than good
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