Air Conditioning 10 million upgrade inventory digestion trial more than half of
Cold air conditioning in 2009, when the opening is in the world
Financial
Turmoil of the occasion, not only the lack of consumer confidence, domestic and foreign markets, and the inventory is the industry's highest year ever. Under the dual pressure, most companies concerned about the general outlook on the market. However, with the three major New Deal appliance market pull, active air-conditioning business began to rise, millions of Taiwanese stocks have begun to digest.
This year, the business model out of the past, began to make efforts at product differentiation on the. In response, industry sources, China's air industry is in a period of rapid development to mature from a transformation process, and this is an important opportunity to upgrade air-conditioning market.
Stranded seven million units inventory
Last year's economic crisis has led the real estate industry has been in a slump, home appliance products
Sell
Deeply affected, especially the air conditioning. Data show that air-conditioning industry as a whole last year, stock up to 15 million units, which makes a lot of companies have been worried. Into the post season this year, major air conditioning manufacturers Shi Jin all the stops to reduce their inventory levels.
The national policy at this time given the great support. In addition to already implemented
Appliances to the countryside
Policies, but also for enterprises to implement energy-saving air-conditioning policy of benefiting. Data, Oaks countryside machines, sales of energy-efficient machines were pulled up more than 20%. Haier, Midea and other enterprises also benefit. As of the end of July,
Air Conditioning Stock
Digested more than half of the remaining 7 million units currently.
However, with decreasing temperature, air-conditioning industry, ushered in its frozen phase. How to digest this seven million units, still troubled by problems of enterprises.
Differential distribution
Competition
The face of this difficult market conditions, household electrical appliance enterprises started full of Competition.
National Day Golden Week
With the advent of air conditioning industry in 2010, the opening race in the new year is also in full swing. Midea, Haier, Oaks is one of the pioneers and other enterprises, have launched the product on different layouts.
Frequency in air-conditioned 10-year new conference,
Hisense
Kelon President of Small-day week, said: "Hisense will be dual-mode frequency-based and actively participate in the market compete. Then, Haier announced its products to highlight air conditioned comfort.
United States of refrigeration equipment in China
Marketing
Zhang Zhiguo, director of brand marketing, said the headquarters, inverter air conditioner comfort prominent is the future of the United States the main direction.
In many air conditioning companies, the health concept Oaks seem ingenuity.
As the chief advocate for health air conditioning, Oaks by the end of August launch five major new product distribution system, the in early September and then a six-round promotion of healthy weight healthy products to consumers from a healthy lifestyle, healthy three-dimensional concept upgrade, and established the "air-conditioned Oaks Health yuan (600,380, stock it) prime and unique attributes."
This, the Ox person in charge of air conditioning market, chosen in 2010, again a clear direction to health, because we believe in the product distribution, marketing network, promotional tools, industry trends, health technology is a a matter of course.
The trade, as the market selling energy-saving products, energy level enterprise rapid promotion, this year's competition in the market shifted focus from the energy difference to the mainstream of health contest.
Upgrade the rural market demand
Reporter noted that the enthusiasm of several consumer electronics companies are bringing home appliances, energy-saving Benevolent
TM to
Three beneficiaries of the New Deal.
This, the official said Oaks, Oaks home appliances to the countryside in recent years is the strategic direction in the short term we will not easily shaken.
I am China Products writer, reports some information about glass beaded garland , musket replica.
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