Consumers love the brand works fine decoration home decoration – decoration, bra
2007 years, wandering in the street with the "road rebels" survival distress were different significantly increase brand home improvement business, start to include owners Home improvement First choice. Line industry and enterprises in the country has more than 200 branches, vice president of industry peak decoration-qian, told reporters that the economy in the home improvement industry in 2007 than in the past, industry peak traffic is still growing into three, which shows the development of the brand home improvement potential. Why start
owners tend to choose the brand home improvement do? An industry veteran told reporters that in addition to home improvement industry to mature brands Service Getting better and better, owners of the following typical Consumption Psychology is also the brand of the key reasons fire decoration nowadays, this is a subtle interaction phenomena.
First face psychological. Chinese consumers have a strong face complex, in the home renovation is no exception. In the face of psychological, driven by Chinese consumption will go a little beyond their purchasing power, for the well-known brands rush. Select line home improvement company, although more expensive, but its superior design, outstanding quality standards for construction and decoration reached great results will meet the owner's vanity.
Peak industry such as the famous Blue Diamond Project , For the construction site with construction based on the client perspective and provides operators to improve the environment for such Toilet , Drinking Enterprises after entering the ground, wall color processing and other aspects of the detailed arrangements, in the image, health, environment, environmental protection and other than the general decoration companies to owners at ease. When compared to other people everywhere in the decoration to worry about the awkward way, using the brand home improvement company owners to sit and wait, of course is a great face.
Second, sheep mentality. Conformity refers to the concept and behavior of individuals because of the guidance or pressure groups, but most people tend to be consistent with the phenomenon. Consumers in many consumer decisions, tend to exhibit herd. For example, many people like to go shopping stores; in brand choice, favor those with high market share brand; select home improvement company, we will close the majority of people tend to choose the recommended company.
2007 home improvement industry, the absolute focus of the event, is the peak industry to build the whole decoration decoration podcasts, this traffic more than 2 million "Chinese decoration first broadcast," Let the word of mouth industry peak decoration among the owners rapid transfer open. Select the style of Blue Diamond business owners have to show off the project "My home is decorated in accordance with the share of podcasting," in preparation for renovation of the property owners will hear "Podcasting is a very credible and transparent reference to the decoration on the line" of a similar proposal. Network Marketing community effect here well confirmed, the herd mentality, many consumers under the domination of the popular vote to industry peak decoration company.
Third, respected authority. Respected the authority of the consumer psychology, in consumption patterns, the more emotional elements for decision-making performance far more than rational component. This often leads to the authority of respected consumer products for the authority of the preferred, not more consideration to other issues. China Architectural decoration Association vice president, industry peak chairman Zhang Jun said that when consumers select the home improvement company, will give more consideration to the brand, because the peak industry such as the brand home improvement from the perspective of the industry to consider the issue, the authority on behalf of industry standards .
Brand home improvement authority in addition to extensive brand promotion, but also in every home improvement company, has its own proud of the authority of the project, such as stretch of close engineering, industry peak of Blue Diamond Project, have is well-known home improvement industry, the authority of engineering system. Blue Diamond Peak industry works to build an eco-construction environment, two major sources of pollution control, six regulatory mechanism, 11 revolutionary technology, revolutionary materials, 13, 273 acceptance of critical control points, critical control point construction 247 of digital decoration Management Dominated the home improvement sector, the authority on consumers memorable.
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