Looking Beyond the Standard Business Card Design
Businesses are constantly looking for ways to outshine each other. They want to get the best marketing strategy, the best products, and the lowest price in the hope that people will patronize them. This makes competition really tough, which is something good for the customers but a pain to business owners.
The great news is there are several marketing strategies today that will help you get the boost in marketing without spending a lot. In fact, there are a lot of materials you can use to get your business known to your prospects that won’t require you to invest a lot of money. There’s the internet, email, social media, smartphones, and many other modern means of marketing. However, these are not the only way to promote today. Even the good old traditional marketing tools are still effective these days.
One of these easily overlooked materials today is the business cards. With the capabilities of the Internet, people simply forget about the once indispensable business card. However, marketing is not purely done on the online market today. There is still a good place for the good old business cards. In case, you want to reach out to customers who are not internet users, you can always trust on these cards to carry out your message and contact info.
If you intend to distribute business cards to your prospective customers, you need to ensure that it stands out from the crowd. It has to be unique, special, and impressive to grab attention. The best way to do that is by creating die cut business cards. Die cutting allows you to create a distinct look to your cards. You have to remember that your cards would probably the first piece of materials you customers will see of you, so it makes it exceptionally important to create fresh and unique cards.
You can basically create any design in your die cut cards. If you want a truly unique look here are some of the most used die cut design:
1- Square cards. Instead of creating the standard rectangle card, you can create a square-shaped card to give a twist to your design. Die cutting will allow you to do this so you can create an interesting and mesmerizing appeal to your cards.
2- Round corners. This technique gives your cards a distinct and smooth look. The round corners are the perfect finish to the unique and professional image you want your cards to convey. Although some printing companies will add extra cost to printing round cornered cards, the investment will surely be worth it.
3- Folded cards. If you want to go the extra mile, you can always opt for a folded card. This will give you more space to write more info in your die cut business card templates. This will also allow you to distribute an attention-grabbing card that will surely catch attention out there. What’s great with folded cards is that they can be propped up on a desk allowing your cards to stay visible to your customers all the time.
4- Odd shapes. Unusual shapes make your cards extremely unique. This will surely encourage people to keep your cards even if they are only interested in the design. You never know, they can get interested in your business later on.
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