Dehong take various measures to urge the jewelry industry – Jewelry – Jewelry In
Dehong follow the rapid rise of the Sino-Burmese border tourism and China – ASEAN free trade zone, the momentum and seek to take advantage of the time, increased the jewelry industry, guide, nurture and support efforts to take various measures to urge jewelry industry.
One role of the government in the jewelry industry in the macroeconomic guidance and regulation of, the jewelry industry to strengthen macro guidance and policy support. State Government set up a special leading group for the development of jewelry industry, from government level to strengthen the communication links with Myanmar, to ensure a stable raw material imports; many jewelry workshops held, research jewelry industry trends, a study of the jewelry industry policy, and actively solution for the jewelry industry imports raw materials, imported jewelry and other issues for management of employees, to strengthen macro-control and scientific planning, supervision and guidance Ruili, Luxi, Yingjiang three counties to conduct their own characteristics jewelry industry as a whole development plan, to help speed up the jewelry Ruili Jade Jewelry Exposition Park and other projects Ruili, Dehong jewelry full galaxy of talent, adjacent to the main producing jewelry and other advantages, do everything possible to promote a set of Dehong design, production, processing, trade, distribution, exhibition auction in one comprehensive international jewelry Trading Center; organization of customs, industry and commerce, quality supervision and other functional departments to learn from the field on the development of successful experience in jewelry industry, study their specific practices, further new ideas and actively exploring for the jewelry industry in the development of ways.
Second, the implementation of brand strategy, training and help local jewelry enterprises bigger and stronger. Dehong played the "Oriental Jewelry City – Ruili," the called out the slogan of the brand at home and abroad, for the state special jewelry base characteristics of the Cultural Industry in the county and other brands, and vigorously support independent innovation, to guide and encourage enterprises to create famous brand; actively implement trademark strategy to help the jeweler famous declaration of Yunnan, China famous brand, the current arch Meng Fei, a number of Renaissance jewelry jewelers jewelry as well-known brand, Li Zhenqing, Wang Chaoyang masters such as jade jewelry sector leader.
3, construction jewelry market, a positive development for the jewelry industry to create an integrated service platform. In recent years, state and Ruili City, two levels of government invested 200 million yuan total transformation of municipal environmental industry base. Dehong Ruili jewelry Street have built, Yu Cheng Jiegao wool market, sister divisions in the Main Street, Huafeng jewelry market, Ruili, Ruili water entertainment park jewelry market and Mans Huanglong Yu Yingjiang wool market and the market; in accordance with the "rovide water for fish, Zhuchaoyinfeng" ideas to reduce market access barriers and promoting diversification of market management jewelery; allow state-owned, private enterprises and individual businesses to carry out jewelry business; from neighboring countries to allow foreign natural persons engaged in jewelry business, into the individual business management and registration management, enjoy the national treatment standard, confirmed its main market players, regulating market access to conduct business entities, for the jewelry business development to create a relaxed atmosphere. Currently the state jewelry industry employment reached 20,000 people, the state's annual jewelry trade volume more than 2 billion yuan.
4, increase publicity and promotion efforts, and actively paving the way for the jewelry industry. Dehong jewelry enterprises to participate through the organization of "Heavenly Prize" by the media, publishing jewelry magazines, postcards and calendars printed jewelry, creative jewelry songs, filming commercials and other jewelry feature a variety of ways, in the Central Television and the Guangxi TV station Yunnan TV Station and a number of ways the media and a variety of promotional publicity jewelry industry reported the same time actively organizing China? Ruili First International Jewellery Festival, the "out of Yunnan jade, jade from Ruili" marketing campaign, to go out, so embedded in Ruili jewelry jewelry lovers the eye, attracting a large number of visitors to Devon to buy jewelry.
5, escort for the jewelry industry, jewelry industry to create a favorable environment for development. Ruili City, strengthened the credibility of jewelry business users monitor, regulate jewelry market operation order and establish credibility jewelry market; severely crack down jewelry in the market or impurities, shoddy, consumer fraud, illegal acts, the administrative law enforcement methods for protection, and resolutely crack down on illegal violation of the jewelry business households, the jewelry business to create a level playing field; to regulate the market to establish the qualification of economic accounts, the establishment of self-regulation system to strengthen self-monitoring, strictly investigated consumer fraud acts of violation of law, establishment and improvement of social supervision system, the implementation of quality control card, brand management, to support the development of leading enterprises, strengthen sector coordination and other service measures, the implementation of integrity, brand, industrial upgrading of three projects, the establishment of the main illegal jewelry market management record, offense publicity, key control, Xianxingpeifu 4 system for the jewelry business and created a credit market.
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