7 Great Lies Of Network Marketing Book Written By Ann Sieg
Building a network marketing business the way most people teach can be very frustrating. An overwhelming majority of the network marketing training focuses on just motivating everyone. Motivation is not bad, but it cannot be a substitute for real marketing strategies. If you think that succeeding in mlm network marketing goes beyond just motivation, then the 7 great lies of network marketing book is for you.
The 7 great lies book talks about the various misconceptions prevalent in our industry. Lack of reputation and huge failure rates have always troubled this industry and Ann Sieg gives out a lot of reasons as to why this industry faces those problems. She does not mention these problems in a direct manner, but talks about the marketing practices which have resulted in these problems.
Stupid marketing practices are the reason for the lack of reputation. When there is a real lack of proper marketing skills, people resort to techniques like prospecting in malls, putting out flyers, etc. Pesky sales tactics have resulted in many people getting angry with network marketers. Bad practices done over a period of time has resulted in a general perception that network marketing is not a proper business.
One can hear statements like “this isn’t about selling, but about sharing”, “do more of what you are doing and you will succeed” in network marketing training sessions. These statements paint a wrong picture. There is more to network marketing than simply sharing products. If that was indeed the case, then anyone and everyone would have succeeded by now. But that’s not so. The missing ingredient is skills. Real marketing and sales skills is required. However these skills are not considered as duplicable which is why leaders resort to simple “follow the system formula”. Lack of real skills is the reason for lack of results and lack of results makes people quit. Wrong misconceptions and lack of real marketing techniques pose huge problems in the network marketing industry. No wonder, this industry has a massive failure rates. The failure aspect has what led many people to think that this business is nothing but a scam. Yes there are failures in other industries too, but the point is that the way in such people fail in network marketing is simply pathetic. There is too much fluff with no real marketing training in this industry.
If you want to know more about the problems of the network marketing industry, then the 7 great lies of network marketing book is highly recommended. Ann Sieg gives out simple but powerful reasons as to why this industry is facing huge problems. Anyone who has been in network marketing industry for even a short while can totally relate to this book. Give this book a read, you will not be disappointed.
Frankly speaking, ann sieg’s 7 great lies book changed the way I looked at network marketing. Read this 7 great lies of network marketing ann sieg article for more information.
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