What is Online Marketing?
Nowadays, the Internet plays an important role in our daily life; therefore, people make full use of the Internet and start making money online. Online marketing also known as Internet marketing or e-marketing refers to the marketing or promoting products and services over the web. It is a method to promote a company’s website on popular search engines for the benefits. These benefits are commercial in nature that aims to increase the sales and profitability of an organization. Following are the various methods of Online Marketing:
- Search Engine Marketing (SEM): SEM seeks to promote websites by increasing their visibility in search engines such as Google & Yahoo result pages.
- Search Engine Optimisation (SEO): It is the process of improving and increasing the volume and quality of traffic to a web site from search engines via “natural” search results for targeted keywords.
- Banner Ads: Banner ad involves embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.
- Email Marketing: Email marketing sees electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
- Affiliate Marketing: Affiliate marketing is a web-based marketing practice in where a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts, typically from a website or online presence the affiliate operates.
- Blog Marketing: It is the term used to describe Internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic.
- Viral Marketing: Viral marketing or viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness.
- Pay per Click: In pay per click (PPC), advertisers pay their host only when someone clicks their advertisement.
Online marketing does not simply mean ‘building a website’ or ‘promoting a website’. Somewhere behind that website is a real organization with real goals. An Online marketing strategy includes all aspects of online activity that promotes a company online, including some or all of the above. To know more about Online Marketing Melbourne, please visit the site http://www.newpathweb.com.au
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