The mobile phone operators, leveraging the industry time to pay Brush cake
Mobile phone payment service is the focus of the Group in 2010 to promote the core business. China Mobile Group's mobile payment service will include the 2010 Group of KPI (key performance indicators) evaluation system. Orient Securities research report recently released analysis of 2010, with China Mobile Group's investment in mobile payment, will lead a group of related fields, the industrial chain of domestic A-share listed companies overall development. Meanwhile, this year in the mobile phone users to pay, it is expected to exceed 10 million.
Guangdong Mobile "mobile phone Global Express," the scale of 50 billion
Illustrated, our reporter was informed that China Mobile Guangdong Corporation (Guangdong Mobile) plans to invest billions of dollars to boost the "mobile phone Global Express" in the people's livelihood, consumption, Financial , Security, government and enterprises, and other fields, striving to end of the year for mobile Electronic Business market to reach 10 billion yuan, more than two million users, business Cooperation Partners more than 2000, related industries reached 50 billion yuan in industrial scale.
Orient Securities report is expected to reference the past, China Mobile Group's business development KPI trend, mobile payment service user will show explosive growth. At present, the pilot phase of the cell phone business to pay about one million users in the group vigorously promoted, the pay phone business in 2010 to more than 10 million subscribers.
"Today, the three major 3G operators, competitive battle started, to move in response to competition, binding the user, relative to the cost of subsidies by the way, apparently to carry out mobile payment services, improve user service experience, increase user costs for network ideas should be an advantage. Therefore, to promote mobile payment services to move with sufficient will and determination. "Orient Securities analysts believe that over the years, China Mobile Group's business focus on the development of the KPI is only 5-6, including" wireless music " "Mobile News", "flying letters", "12580", are achieved extraordinary development, the number of users increased rapidly in the short period of time, the market leading position.
China Mobile " " The development of mobile payment business is a solid customer base to move an important means, in order to quickly make large-scale, improve service penetration in the move to take a "zero fees to increase market acceptance, the scale starts to increase market participation" in development strategy.
It is understood that China Mobile's mobile payment services, applied to a particular retail, e-commerce and micro-site pay for transportation and other scenes. China Mobile now has 10 provinces within the scope of the trial commercial mobile payment services. Studies have reported strong market attention from the business, moving the operating room, the mobile payment business inquiries on the rising degree; in mobile payment services have been opened, merchants realized the city shopping and travel transport the user a good response to the business.
Carried out in an earlier mobile payment services in Chongqing, 35% of people have passed the payment on mobile phones take light rail. With the mobile "phone to buy tickets for the Expo," the propaganda campaign, Shanghai Mobile, said, strive to develop one million end users.
For Guangdong, the Guangdong Mobile triple play based on the future of the characteristics of the context of family services, namely mobile phones, WAP, WEB and 12,580 pay program launched four channels of real-time purchase, and through TV Real-time display of services including basic monthly pay-channels and bill payment services and the opening. In the country for the first time a pay phone and TV shows real-time interaction, the real your TV, computer and mobile phone "three screen" interaction up.
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In addition, China Mobile, this "high-input, zero-income" up-front strategy, in addition to quickly pull the user scale, but also for platforms, terminals and other professional service providers and other partners, offers great opportunities.
Orient Securities is also the development of mobile phone penetration rate paid to do a quantitative prediction. "According to the new product promotion rules, assuming mobile payment services in the maximum penetration rate of mobile users is 70%, according to model, mobile payment services in 2010 to more than 10 million subscribers, which is Mobile's strategic objectives in the match. "
Mobile payment services in the mobile advertising campaign in early 2010 throughout the country in full swing. Then, with frequent strong different media promotion, as well as mobile payment concept and the close integration of the Expo, mobile payment service will be started. South side reporter
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