2008 cabinet will continue to fierce market competition, – china Waterwell Drill
At present, there are many localization of the domestic home appliance giant, has set foot in cabinet industry, some of them is the cabinet as a focus of future development. Haier, square too, SHUAIKANG, Vantage, MACRO, Aucma cabinets and other local brands bullish market, have made power. In this regard, the Beijing Municipal Federation of Industry Chamber of Commerce, the Secretary-General Mu Yong, said Kitchen, leading to this situation for two reasons. First, because the cabinet market has great development potential, market capacity is relatively large; Second, because in comparison to low-margin industry, home appliances, cabinets even more lucrative profits of the industry. It is foreseeable that in the coming year, the localization of cabinet market competition will become more intense.
Localization of course, also have their own pros and cons of cabinet. Lee: Localization cabinets closer to ordinary people's spending habits, cost-effective and economically more easily accepted by most people; and localization cupboard enterprises to be more understanding of market dynamics, always grasp the latest consumer trend of the product can be pushed a timely manner to the market.
On the contrary, is simply this: design ideas lag behind, and even some companies blindly imitating foreign brands, the lack of innovation; technical content, environmental protection and compliance rate to be improved, which is part of the localization of the Achilles heel of cabinets. If you can not be regulated, it will certainly will affect the localization of cabinet industry's healthy development.
Knowledge from the market point of view, the current production of some professional cabinet companies are rapidly developing and growing stronger. European faction, Section treasure, gold and other well-known brand in product quality and size of the continuous improvement and expansion, based on the design team began to form their own design ideas and get more and more consumers recognized.
Past many consumers mistakenly think that cabinet industry has up to 40% profit, are profiteering industry, its exclusion resulted in irrational psychological, a cabinet industry sales in the industry for many years, said. As China's brand cabinets continuous efforts and development, coupled with a virtuous circle of market competition, cabinet industry has begun to become more rational development, there has been increasing consumer awareness of and began to purchase the brand cabinets.
The success or failure of consumers ultimately have the final say
According to statistics, China has 340 million households, of which 100 million urban residents; 29% of the residents said that the next five years, definitely want to buy a whole kitchen furniture. Experts estimated that China currently has 90 billion market size cabinets.
Thus, in 2008 the cabinet market, the competition is still a hot scene. Cabinet this year, the market's "build-number" by the co-localization and branding sounded, disputes the world, but who is the ultimate winner should the consumer to make a decision.
In this regard, industry experts believe that the brand cabinets enterprises should be able to ensure the design and quality at the same time, so that maximum benefit consumers, accurate positioning and serve in their own target groups, to provide the most cost-effective cabinet furniture, this is the real forming conducive to long-term stability cabinet industry, the health situation.
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