Marketing with Articles:A Guide for Beginners
Marketing with articles is one of the most important tactics in internet marketing. This strategy offers many benefits and it’s not too difficult to implement.
This strategy is one of the absolute basics of internet marketing that has been very popular for a while. Marketing your business via the use of articles is a method that requires an investment of time and effort to get the benefits in the medium and long term. This article will explore some of the advantages of this type of marketing and its subtleties in order to help internet marketers get an advantage.
Anyone who has been doing internet marketing for a while knows that writing articles is essential to a successful online campaign. Having articles on various directories is a great way to provide links to your site and build your site’s popularity. When a page has many back links they contribute to a good ranking in the SERP (Search Engine Result Pages).
One of the major benefits of publishing your article on these directories is that other webmasters may find that your article is of interest to their readers so they will republish the article on their website with your backlinks intact, thus giving you extra backlinks for no extra work. Sorry about the run-on. While I have had many articles republished on other websites that were not of the highest quality (the websites were not high quality, my articles are), the backlink to my site was indexed and counted so I can’t complain.
Another benefit is that once you have your own articles published in the article directories, you gradually establish yourself as an expert in your niche. People will feel more inclined to trust your recommendations.
I’d like to take this opportunity to address the use of pen names. The majority of these article directories allow you to use pen names which I believe to be a fabulous idea. Picture this: You are in multiple niches. You have decided to take internet marketing seriously and you are building a virtual empire. You are marketing courses in dog training, get your ex back, exchange traded funds and weight loss supplements. You decide to brand yourself as an expert in all of the above.
Do you honestly believe that the gentleman in New York that is considering purchasing a four figure ETF Course is going to have much confidence in your knowledge of ETFs when in doing his due diligence he sees that you’re also an expert in dog training? That not only can you help him earn thousands per month trading ETFs, you can help him get his ex back?
I don’t think so. My advice is not to spread yourself too thin. In the above scenario I would use my real name for the ETF course and pen names when marketing the others.
Do not publish private label rights or PLR articles without making any changes! Articles with PLR are usually very inexpensive and sometimes free and it’s tempting to just grab them and use them. Do not. Not only have these articles been sold or shared amongst many marketers, they are usually poorly written. Even the quality PLR that I sell on my website has to be rewritten as it has been sold to multiple marketers.
The purpose of these articles is to provide a foundation for you to read and rewrite in your own words. Furthermore they don’t work for article marketing as duplicate items may be rejected by the directories, and cause your account to be cancelled.
Try to use your keywords in the title of your article and also in the beginning of the first and the end of the last paragraph. Sprinkle these keywords throughout the article.
And since you want the backlinks pointing back to a certain page on your site, make sure that you use the keyword that you are trying to rank that certain page for as the anchor text on the article that was submitted. Also make sure that the links are relevant to the article. I have seen articles on acne have backlinks that point to webpages on dog training.
Try to remember that people will read your article. While you want to optimize your article for the search engines it should be readable for human beings because if the humans can’t read it, they will not bother getting to the end of it, which is where the click happens!
In short, marketing with articles is an important and essential part of any internet marketing campaign. Every marketer should make the effort to learn to write quality articles for long term success.
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