"Appliance rental" the rise of the market remains to be nurturing – Ap
Recently, Home Appliances Lease in the domestic debut. Well, that is the way the financial crisis will not be a new choice of consumers? Is not the appliance business to a new channel for clean-up stock it?
Currently, home appliances stocks high. To consume these stocks, companies have increased efforts to lower prices, and some even below cost fire sale, but most consumers still hold out. How to dispose of inventory both for enterprises, consumers are using these appliances can afford a win-win situation? Rental appliances really are a good way. Undeniably, this is a "dead freight" to "live money" effective way to mobilize the community is also a large number of idle assets, improve efficiency, maximize the value of the important channels.
But industry experts also believe that leasing is not for household appliances in China to promote and difficult to be very large, it is destined for a long period of time can not achieve the sought after by consumers heat. There are two reasons, first, the high deposit, use of risk, there is no sense of belonging. Since China does not sound credit system, household appliances leasing companies have to charge a certain amount of deposit to avoid business risks, it is understood, the domestic appliance rental business as a tentative sale price deposit fee is 80% of household electrical appliances around. For example: a consumer fancy a value of 10,000 yuan LCD
TV If can not afford, the same, he certainly can not afford to hand over a deposit of 8,000 yuan, while the ability to come up with the money of consumers, as consumer of habit, may be more willing to spend money on home, rather than what to do leasing procedures. Rent home appliances, both face the unjustifiable, inferior to buy trouble?? Not own things, nor with the practical, if one bumps, also do not know how much sacrificing. Chinese people have a high sense of belonging, which is why we always say, "rent than to buy" because, and only have to use their sense of security things and sense of belonging. Similarly, spending money is used for other things, people are not quite willing to accept a psychological fact.
Second reason is that appliances do not rent to save money than to buy household appliances. Or to a current price of 10,000 yuan
LCD TV Example, the 6-year total rent is 8,000 yuan, on the surface, six years down the rent
TV Saved more than 2,000 yuan to buy television, but television in general about life in 10 years, if it is to buy their own, and have 4 years to see it. Of course, consumers can always choose another rent a TV, but the rental fee, because it is short-term, prices will be higher. Seen in this light, even the long-term lease a TV, from an economic point of view, there is no space to save money, so not suitable for general promotion of the Chinese family. If it is out of the meeting, weddings and other needs, rent home appliances, of course cost-effective than buying appliances, but appliances for most people who are accustomed to long-term use.
Reason why foreign appliance rental industry developed, because they already have a good credit system, and rent real benefits. It appears that in addition to a good experience and reference, the domestic appliance rental business have to under the circumstances the flow, such as start to start leasing second-hand appliances, users can choose a large turnover of college students or white-collar and other companies, but also with major banks such as cooperation with the credit card centers, both to reduce the risk of the company, can save a large amount of security deposit for tenants charge.
Appliance rental chain should be a factory, business users win the sunrise industry, but the market still needs nurturing. In the face of an emerging market, develop the market is more important than making money.
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