Southwestern Company – a glorious saga of student-motivation
It was 1855, when the Southwestern Company was established as a publishing house by Reverend J. R. Graves at Nashville, Tennessee in the U.S. After a few years, the company catered to direct sales with a noble mission. In the context of civil war, several students of America were facing problems in continuing with their studies due to financial drawbacks. The Southwestern Company introduced an internship for students to help them financially. The internship was a chance for them to earn money by selling educational products of the company from door to door at their summer breaks. It helped several students to carry on with their studies.
Since then onwards, the company is at the service of financially deprived students for over 140 years now. The best part with its internship program is that it is more than just a means to earn money. It boosts life skills among students and makes them best fit for upcoming challenges in life. The company had a lot of expansion in last 150 years, but it is still recognized all over the world for its summer internship program. More than 3000 students from schools and colleges of around 30 countries now take part in the Southwestern internship program. Students initially get required training on door to door selling from experts; then they get the chance to purchase products of the company at wholesale rates and sell those at retail rates through direct selling.
Apart from the fact that it is a great way to earn money at their summer breaks, many students see this Southwestern Company summer internship program as a means to improve on their personal strengths and traits. They learn a lot in the process of door to door selling. It develops their confidence, ability to face challenges, decision making skills, leadership skills, convincing power and others. All these help them a lot in future to deal with adverse situations in both professional and personal life. With the expansion of the company beyond the United States, students from countries like Canada, U.K and others can also take part in internship program now. The program can give students an edge over their peers upon graduation.
Potential students of Southwestern comapny internship program also get a chance to start a new business with assistance from the company or as a partner of the company. Moreover, with an outstanding performance in the internship, students may get placement in one of the 15 associate business wings of company. So, the summer internship of the Southwestern Company can truly pay dividends for students in the long run.
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