Brand History and Characteristics of Audemars Piguet Watch
Brand history
In 1875, two young watch makers, Jules-Louis Audemars and Edward-Auguste Piguet determined to develop their refined watch industry in Jura of Swiss, and thus Audemars Piguet watch works was established, which was founded as Audemars Piguet & Cie company in Le Brassus in 1881. Audemars Piguet watch takes the first letter of A and P respectively. These two people was trained as professional watch maker in Jura valley, and devoted to research and manufacture the most refined part of watches. At the beginning of their watch works, they decided not to be supplier of watches, but decided to make complete watches. And in 1882, they made the first pocket watch with function of perpetual calendar, which can completely show their forward-looking and wit. By virtue of their enterprising spirit, they began to make complex mechanical watches and started to promote the marketing strategy around the world. And now Audemars Piguet has developed as a watch brand with most complicated watches in the world.
Characteristics:
No.1 complex technique
Take a look at the watch industry in the world, exquiste technique and creative capability are famed as big traits of Audemars Piguet, which has won a big fame no matter in domestic or in the whole world. And as we said above, compared with other big watch brands, Audemars Piguet has a likeness to make full use of complex technique to make complicated watch spares which are essence of advanced mechanical watches, such as minite repeater, perpetual calendar, and time hopping function, all of which are first issued by Audemars Piguet.
No.2 unique design style
Every year, Audemars Piguet would issue a lot of new watch styles which can promote the watch industry to trendy development. Take Royal Oak of Audemars Piguet as an example. Octagonal watch case of this style can mostly attract our eyes. And the revolutionary design of exposed screws broke the traditional rule in watch indusrry. And hard wacth model made of stainless steel has established sports watch model for Audemars Piguet.
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